Description

Why we love it:
The Amika Normcore Shampoo gently cleanses all hair types and leaves it feeling soft, shiny and nourished thanks to the concoction of vitamins and antioxidants.

How it works:
Enriched with coconut acid for excellent lathering and conditioning so your locks feel refreshed and lustrous no matter what your hair type. Includes Amika's special "superfruit" Sea Buckthorn, a potent natural ingredient known for its plant sources of the fatty-acid omega 7 typically found in fish oil; it's also rich in vitamin C and A plus contains antioxidants, the ultimate holy grail ingredient for hair and scalp.

How to use:
Wet hair and apply a coin size amount to the roots and massage. Rinse thoroughly and repeat if necessary.

For best results:
After using the Amika Normcore Shampoo follow with Amika Normcore Signature Conditioner or Soulfood Nourishing Mask. Before styling, apply the Amika Wizard Detangling Primer to prep the hair and safeguard against heat and cutting blow-drying time. After styling, apply the Blockade Heat Defense Serum to smooth out frizz and finish your style. Discover the full Amika Signature collection.

Benefits Include:

All hair types
Colour-safe
Suitable for chemical and coloured-treated hair
Vegan-friendly and cruelty-free
No gluten contributors*
Keratin safe

*This product does not contain any direct gluten-contributing ingredients. if you have allergies or sensitivities, please consult your doctor.

About the brand:
Discover Amika, originated by creatives, hairstylists, chemists and product enthusiasts that like to bend the rules. This inclusive collection addresses every hair type, texture and style. Every bottle is full of hair-loving ingredients and includes the most potent natural ingredients and special superfruit to boost healthy hair and scalp. Amika is kind and clean before it became a thing with their products being vegan and cruelty free plus 100% recyclable packaging, it’s good for your hair and for the planet.

Ingredients:
water/eau/aqua, sodium cocoyl isethionate, cocamidopropylamine oxide, cocamidopropyl hydroxysultaine, glycol distearate, coconut acid, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, glycerin, sodium isethionate, peg-150 distearate, caprylyl glycol, guar hydroxypropyltrimonium chloride, ethylhexylglycerin, hexylene glycol, citric acid, sodium chloride, polyquaternium-7, cocamidopropyl betaine, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene.