Description

Why we love it:
Curly beauties, it’s time to kickstart your styling routine with a product that truly understands the essence of your curls. Meet the Aveda Be Curly Advanced Curl Perfect Primer, the ultimate pre-styling hero that not only preps but transforms your curls, coils, and waves into the smooth, defined masterpieces they were meant to be. This silicone-free savior is the bridge between washing and styling, ensuring your locks are nurtured, detangled, and frizz-free. It’s the beginning of a beautiful friendship between your curls and their fullest potential.

How it works:
Imagine a product that not only untangles the toughest knots but also seals the deal by locking in moisture and keeping frizz at bay, even when humidity levels try to challenge your style. The Curl Perfect Primer does just that, with a peptide derived from plant proteins that fortifies each strand, ensuring your hair not only looks good but feels stronger too. It’s a protective shield against the sun’s drying effects, a detangler, and a frizz-fighter all rolled into one.

How to use:
Lightly mist clean, damp hair. Do not rinse. Style as usual.

For best results:
Tight curls and coils: On wash days, use Aveda Be Curly Advanced Shampoo, Aveda Be Curly Advanced Intensive Curl Perfecting Masque and Aveda Be Curly Advanced Curl Perfecting Primer, then style with Aveda Be Curly Advanced Coil Definer Gel. Between wash days, swap shampoo with the Aveda Be Curly Advance Co-Wash to gently cleanse and condition curls and coils without stripping. Follow with masque, primer and gel.

Wavy and loosely curly hair: On wash days, use the Aveda Be Curly Advanced Shampoo, Conditioner and Curl Perfecting Primer, then style with Curl Enhancer Cream. Swap Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days, depending on your individual hair needs. Explore more of the Aveda Be Curly range.

Benefits Include:

Defines natural waves, curls and coils
Reduces frizz in high humidity for 24 hours
Instantly reduces frizz by 87%
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick
Silicone free
Cruelty free
Vegan

About the brand:
A pioneer of holistic beauty, Aveda's vision is bringing beauty botanical products which work wonders on the hair whilst being ethically conscious. A renowned range of beautiful, high-performance products that are sustainably sourced, vegan and cruelty-free and feature eco-friendly, recyclable packaging too.

Ingredients:
Water\Aqua\Eau, Propanediol, Ethylhexyl Olivate, Stearamidopropyl Dimethylamine, Polyester-11, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Kaempferia Galanga Root Extract, Squalane, Behentrimonium Methosulfate, Cetrimonium Chloride, Glycine Soja (Soybean) Oil, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Sclerotium Gum, Sodium Chloride, Hydroxypropyl Starch Phosphate, Lactic Acid, Cetearyl Alcohol, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Tocopherol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate <ILN52210>