Description

Why we love it:
Live in vibrant colour with amplified vibrance and shine that enhances the look of colour-treated hair. Formulated with its exclusive PRO ColorShield technology, this pigment-preserving shampoo, free of sulfate cleansers, protects hair colour from fading. Plus, it helps smooth + seal the cuticle for luminous, locked-in colour. This gentle shampoo boosts vibrance and protects colour from fading.

How it works:
PRO Color Shield technology, designed with protective polymers, conditioning agents, and Vitamin E, forms a protective shield that helps lock in your colour. Contains Kukui Seed Oil to help moisturise strands + add shine. Balances hair's pH to seal the cuticle to help protect colour vibrancy.

How to use:
Work a dab into wet hair, lather well and rinse thoroughly. Repeat if necessary.

For best results:
To optimise your routine, follow with Illuminated Colour Conditioner. PRO TIP: Shampoo and Condition with cool water to help seal the cuticle. When styling colour-treated hair, always protect it from heat. Apply Illuminated Color Leave-In Seal Light or Rich to damp hair after cleansing and conditioning, and before blow-drying, for heat protection and instant moisture and colour vibrancy. When using hot tools (like curling irons and flat irons) on dry hair, we recommend Heat Shield Thermal Protection Mist to protect against heat tools up to 450°F/232°C. Colouring and recolouring? To repair hair that’s been damaged by chemical treatments, reach for Bond-Building Repair Treatment once a week in place of conditioner. Explore the full Illuminated Color collection.

Benefits Include:

4X colour-safe hydration and +90% vibrancy instantly vs. untreated hair
Ideal for colour-treated hair
All Diameters: Fine, Medium, Thick
All Patterns: Coily (4C–4A), Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Protects colour vibrancy
Cruelty-free
Sulfate-free
Free from parabens, phthalates, mineral oil, and formaldehyde

About the brand:
Bumble and Bumble, a story which started from a New York salon in 1977 with an ambition to empower your true style. Bumble and Bumble celebrate individuality to amplify creativity and unmet needs across all hair types, textures and styles. With their wide range of hair care products from the Hairdresser's Invisible Oil range to combat frizz, or to the iconic Surf collection for beachy waves, their professional-grade products ensure you can be your best you, every day, no matter what your style.

Ingredients:
Water\Aqua\Eau, Sodium Lauroyl Methyl Isethionate,Cocamidopropyl Hydroxysultaine, Sodium Chloride, Propanediol, Cocos Nucifera(Coconut) Oil, Cocamide Mipa, Sodium Methyl Cocoyl Taurate, Glycol Stearate,Bis-Cetearyl Amodimethicone, Aleurites Moluccanus (Kukui) Seed Oil, AcaciaConcinna Fruit Extract, Glycine Soja (Soybean) Oil, Tamarindus Indica FruitExtract, Sodium Gluconate, Pantethine, Tocopherol, Arginine, Ethyl Macadamiate,Glyceryl Caprylate, Hydrogenated Castor Oil/ Sebacic Acid Copolymer,Bis-Diisopropanolamino-PG-Propyl Disiloxane/Bis-Vinyl Dimethicone Copolymer,Panthenyl Ethyl Ether, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Ethylhexyl Salicylate, EthylhexylMethoxycinnamate, Sodium Laurate, Lauric Acid, Butyloctanol, Citric Acid,Sodium Sulfate, Fragrance (Parfum), Linalool, Limonene, Benzyl Salicylate, BHT,Disodium EDTA, Phenoxyethanol, Potassium Sorbate >ILN99621>