Bumble and Bumble Illuminating Blonde Shampoo 1000ml

Why we love it:
Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturised strands. 

How it works: 
Gentle purple cleanser to help neutralise brassiness and enhance tone.

How to use: 
Apply and massage through damp hair. Let it sit for two minutes. Rinse, and follow with Illuminated Blonde Conditioner. 

For best results: 
When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends. This will ensure consistent coverage and even toning. Shop the complete IIluminated Blonde Collection.

Benefits Include:

• Helps neutralise brassiness
• Hydrate
• Reduces frizz
• Softens
• Colour-safe for all blonde tones
• For blonde and silver hair tones
• For all hair types and textures
• Free of sulfate cleansers
• Cruelty-free
• Free from parabens, phthalates, mineral oil, and formaldehyde.

About the brand:
Bumble and Bumble, a story which started from a New York salon in 1977 with an ambition to empower your true style. Bumble and Bumble celebrate individuality to amplify creativity and unmet needs across all hair types, textures and styles. With their wide range of hair care products from the Hairdresser's Invisible Oil range to combat frizz, or to the iconic Surf collection for beachy waves, their professional-grade products ensure you can be your best you, every day, no matter what your style. 

Ingredients:
Water\Aqua\Eau, Sodium Lauroyl Methyl Isethionate, Cocamide Mipa, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Lauryl/Myristyl Polyricinoleate, Propanediol, Acrylates Crosspolymer-4, Polyglyceryl-3 Laurate, Nymphaea Caerulea Flower Extract, Helianthus Annuus (Sunflower) Extract, Corylus Americana (Hazelnut) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Fruit Water, Amethyst Extract, Silicone Quaternium-8, Guar Hydroxypropyltrimonium Chloride, Sclerotium Gum, Glyceryl Oleate, Oryza Sativa (Rice) Bran Extract, Sodium Isethionate, Caprylyl Glycol, Polyquaternium-113, Glycerin, Hydrogenated Palm Glycerides Citrate, Tocopherol, Stearic Acid, Sodium Formate, Glycol Distearate, Coconut Acid, Trideceth-10, Coco-Glucoside, Polyquaternium-7, Tin Oxide, Sodium Glycolate, Sodium Chloride, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Alpha-Isomethyl Ionone, Hydroxyacetophenone, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Metabisulfite, Trisodium Ethylenediamine Disuccinate, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Sodium Benzoate, Mica, Titanium Dioxide (CI 77891) Ext. Violet 2 (CI 60730) <ILN49135>