{"title":"Be Curly Advanced™ for Curly Hair","description":"\u003cp\u003eHello Curls, farewell to frizz.   The Be Curly Advanced™ for Curly Hair collection from Aveda is dedicated to achieving defined, moisturised curls with frizz-free shine.\u003c\/p\u003e","products":[{"product_id":"aveda-shampoo-conditioner-dispenser","title":"Aveda Shampoo \u0026 Conditioner Dispenser","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003cbr\u003e\u003c\/strong\u003eA shampoo and conditioner dispenser compatible with Aveda Litre size products.\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":45738523263159,"sku":"AV103","price":2.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3320\/0567\/files\/Dispenser.jpg?v=1774624478"},{"product_id":"aveda-be-curly-advanced-shampoo-250ml","title":"Aveda Be Curly Advanced™ for Curly Hair Shampoo 250ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eIs your wash day feeling more like a chore than a treat? It's time to elevate your routine with the Aveda Be Curly Advanced Shampoo. Curated especially for the unique needs of curls, coils, and waves, this game-changer comes loaded with a curl-strengthening peptide that infuses your locks with the resilience they've been craving. Transform your wash day into a celebration of bounce, strength, and definition. Because your curls aren't just any curls—they're a crown to be adorned with the best care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works: \u003cbr\u003e\u003c\/strong\u003eIts trailblazing formula bids farewell to impurities and product buildup, ensuring your hair and scalp feel refreshed and rejuvenated. The secret? A powerful peptide derived from plant proteins, meticulously chosen to fortify each curl from within. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003cbr\u003e\u003c\/strong\u003eMassage the Be Curly Advanced Shampoo into wet hair and scalp. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor best results:\u003cbr\u003e\u003c\/strong\u003ePair it with the Be Curly Advanced Conditioner for an unbeatable duo that wraps your curls in a protective shield, guarding them against the nemesis of humidity and instantly dialing down the frizz. From the first wash, witness your curl patterns emerge healthier and more defined than ever before. 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Step up your game with Aveda Be Curly Advanced Conditioner - designed to tackle the unique challenges of curly, coily, and wavy hair head-on. Imagine detangling with ease, cutting down on frizz, and stepping out with curls that look as good as they feel—moisturised, shiny, and oh-so-defined. It's time your wash day routine got the upgrade it's been waiting for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works: \u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eThis powerhouse packs a punch with an essential curl-strengthening peptide derived from plant proteins, working tirelessly to fortify each strand from the inside out. The magic doesn't stop there; its silicone-free formula is a hydration hero, locking in twice the moisture to keep your curls quenched until your next wash. And for those days when you need an extra boost? Double down and use it as a leave-in, amplifying hydration by a whopping 83%. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003cbr\u003e\u003c\/strong\u003eApply product to the mid-lengths and ends and leave for 1-2 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor best results: \u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eTeam with the Aveda Be Curly Advanced™ Shampoo - a dynamic duo that shields your curls from humidity, leaving them frizz-free and fabulous. 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Enter Aveda Be Curly Advanced Co-Wash, your curl's new best mate. This isn't just another step in your routine; it's a game-changer for keeping those curls and coils looking gorgeous between washes. Say goodbye to the days of fighting frizz and welcoming lacklustre locks. Our gentle, sulfate-free co-wash is here to turn your curl care routine into a hydration holiday, leaving your hair feeling loved and looking fabulous.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works: \u003cbr\u003e\u003c\/strong\u003eThis co-wash comes armed with a double mission: to banish build-up and boost hydration without ever stripping your precious curls of their natural oils. Thanks to its silicone-free formula, you can look forward to an astonishing 85% increase in hydration from the very first use. It's not just about cleaning; it's about infusing your hair with moisture, strength, and shine, thanks to an essential curl-strengthening peptide derived from the goodness of plant proteins. Frizz? A thing of the past. Fly-aways? Managed. Your curls' natural pattern? Enhanced and celebrated.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003cbr\u003e\u003c\/strong\u003eMassage a generous amount into hair and scalp. Add more as needed. Rinse. If desired, follow with be Curly Advanced Conditioner or Intensive Curl Perfecting Masque.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor best results:\u003cbr\u003e\u003c\/strong\u003eTight curls and coils: On wash days, use with the Aveda Be Curly Advanced Shampoo, Intensive Curl Perfecting Masque and Curl Perfecting Primer, then style with Coil Definer Gel. Co-wash curls and coils between wash days to gently cleanse without stripping. 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Meet the Aveda Be Curly Advanced Curl Perfect Primer, the ultimate pre-styling hero that not only preps but transforms your curls, coils, and waves into the smooth, defined masterpieces they were meant to be. This silicone-free savior is the bridge between washing and styling, ensuring your locks are nurtured, detangled, and frizz-free. It’s the beginning of a beautiful friendship between your curls and their fullest potential.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works: \u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eImagine a product that not only untangles the toughest knots but also seals the deal by locking in moisture and keeping frizz at bay, even when humidity levels try to challenge your style. The Curl Perfect Primer does just that, with a peptide derived from plant proteins that fortifies each strand, ensuring your hair not only looks good but feels stronger too. 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It’s not just any curl cream; it’s a lifeline for those seeking to banish frizz, boost shine, and define those beautiful curls and waves. Crafted with love and perfected by the wisdom of plants, this silicone-free marvel is your new secret weapon in the fight against humidity, dryness, and dullness. Let’s turn those hair goals into reality, shall we?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works: \u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eWith the power of nature and a bit of Aveda magic, this curl enhancer cream goes above and beyond. It locks in hydration, ensuring your curls and waves are quenched with 92% more hydration, while also offering an astonishing 72 hours of frizz protection in the most challenging humid conditions. Shine? We’re talking about up to 2X more radiance that’ll catch the light—and everyone’s eyes. 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Ready to redefine the way you nurture your coils and tight curls? Say hello to the Aveda Be Curly Advanced Coil Definer Gel. This isn't just another styling product; it's a declaration of love for every twist and turn of your unique curls. Crafted with the wisdom of nature and a splash of Aveda innovation, its silicone-free gel is here to ensure your curls not only survive but thrive—come rain or shine. Embrace the joy of beautifully defined, shiny coils that stay just as you like them, no matter the humidity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works: \u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eDive into the heart of botanical brilliance with this coil definer gel, a potion so potent it locks in 72 hours of frizz defiance and dazzles with twice the shine. 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