{"title":"Forget Frizz","description":"\u003cp\u003eFight frizz at the source with the Amika Forget Frizz Collection. Powered by humidity-resistant, anti-frizz formulas, this sleek hair care line smooths flyaways, boosts shine, and keeps hair soft and manageable all day. Perfect for all hair types - whether you’re styling at home or on the go.\u003c\/p\u003e","products":[{"product_id":"amika-smooth-over-frizz-fighting-treatment-200ml","title":"Amika Smooth Over Frizz-Fighting Treatment 200ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr\u003eSay goodbye to frizz in just 60 seconds! The Amika Smooth Over Frizz-Fighting Treatment is clinically proven to reduce frizz by 73%* instantly and keep it at bay for up to 72 hours*.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003ePowered by glycolic acid to smooth the hair cuticle and lock out humidity, this fast-acting formula also harnesses the nourishing benefits of water lily extract and Amika’s signature sea buckthorn to boost softness and shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply to clean, damp hair from mid-lengths to ends. Leave on for 60 seconds, then rinse thoroughly. Use once a week or as needed for effortlessly sleek strands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom the experts:\u003c\/strong\u003e\u003cbr\u003e“For an extra sleek finish, follow with a heat protectant before styling – it helps to seal in smoothness even longer.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly reduces frizz by 73%*\u003c\/li\u003e\n\u003cli\u003eKeeps frizz under control for up to 72 hours*\u003c\/li\u003e\n\u003cli\u003eGlycolic acid smooths and shields against humidity\u003c\/li\u003e\n\u003cli\u003eWater lily extract and sea buckthorn boost hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Clinically proven results after just one use\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003cbr\u003e\u003c\/strong\u003eDiscover \u003cspan\u003eAmika\u003c\/span\u003e, originated by creatives, hairstylists, chemists and product enthusiasts that like to bend the rules.  This inclusive collection addresses every hair type, texture and style. Every bottle is full of hair-loving ingredients and includes the most potent natural ingredients and special superfruit to boost healthy hair and scalp. Amika is kind and clean before it became a thing with their products being vegan and cruelty free plus 100% recyclable packaging, it’s good for your hair and for the planet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients: \u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003ewater\/eau\/aqua, glycerin, propylene glycol, glycolic acid, lactic acid, hippophae rhamnoides (sea-buckthorn\/argousier) fruit\/seed oil, cocos nucifera (coconut) oil, nymphaea alba (water lily) root extract, aloe barbadensis leaf juice, panthenol, trehalose, ethyl linoleate, ethyl oleate, polyglyceryl-10 laurate, dipropylene glycol, caprylic acid, xylitol, maltodextrin, tocopherol (vitamin e\/vitamine e), cetearyl alcohol, behentrimonium chloride*, cetrimonium chloride*, silicone quaternium-8, trideceth-10, phenyl trimethicone, ethylhexylglycerin, polyquaternium-10, polyquaternium-7, sorbitol, sodium lignosulfonate, ceresin, hydroxyethylcellulose, magnesium aluminum silicate, disodium phosphate, sodium phosphate, benzyl alcohol, citric acid, phenoxyethanol, fragrance\/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent\/agent antistatique.\u003c\/span\u003e\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":45738589323447,"sku":"AMI60","price":24.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3320\/0567\/files\/Amika-Smooth-Over-Frizz-Fighting-Treatment-200ml__31253.1738666252.1280.1280.jpg?v=1768490130"},{"product_id":"amika-frizz-me-not-hydrating-anti-frizz-treatment-200ml","title":"Amika Frizz-Me-Not Hydrating Anti Frizz Treatment 200ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr\u003eAmika Frizz-Me-Not Hydrating Anti-Frizz Treatment is your sleek-hair secret weapon - locking in hydration and keeping frizz at bay for a smooth, glossy finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003ePowered by Extended Humidity Shield Technology, this featherlight mist creates an invisible barrier that locks in moisture, smooths flyaways and protects against heat up to 232°C. Infused with panthenol and glycol, it delivers 72-hour frizz control and up to 3.4x more hydration* for long-lasting, salon-worthy styles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eMist amika Frizz-Me-Not Hydrating Anti-Frizz Treatment evenly through clean, damp hair before blow-drying or styling. Focus on mid-lengths and ends for maximum smoothness and protection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom the experts:\u003c\/strong\u003e\u003cbr\u003e“Use it before every blow-dry - it seals in your style, boosts shine and keeps humidity from undoing your hard work.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e72-hour frizz protection*\u003cbr\u003eBoosts hydration by 3.4x*\u003cbr\u003eLightweight, non-greasy formula\u003cbr\u003eHeat protection up to 450 °F\u003cbr\u003eShields hair from humidity\u003cbr\u003eWorks as both a styling treatment and leave-in\u003c\/p\u003e\n\u003cp\u003e*Clinically proven.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003c\/strong\u003e\u003cbr\u003eDiscover Amika, originated by creatives, hairstylists, chemists and product enthusiasts that like to bend the rules. This inclusive collection addresses every hair type, texture and style. Every bottle is full of hair-loving ingredients and includes the most potent natural ingredients and special superfruit to boost healthy hair and scalp. Amika is kind and clean before it became a thing with their products being vegan and cruelty free plus 100% recyclable packaging, it’s good for your hair and for the planet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eWater\/Eau\/Aqua, Butylene Glycol, Isododecane, Dipropylene Glycol, Amodimethicone, Polyquaternium-37, Polysilicone-29, Silicone Quaternium-18, Hippophae Rhamnoides (Sea Buckthorn\/Argousier) Fruit\/Seed Oil, Cocos Nucifera (Coconut\/Nuix De Coco) Oil, Glycolic Acid, Lactic Acid, Panthenol, Tocopherol, Aloe Barbadensis Leaf Juice, Trehalose, Ethyl Linoleate, Ethyl Oleate, Caprylic Acid, Xylitol, Cetearyl Alcohol, Phenyl Trimethicone, Behentrimonium Chloride*, Propylene Glycol Dicaprylate\/Dicaprate, PPG-1 Trideceth-6, Trideceth-6, Trideceth-12, Polyglyceryl-10 Laurate, Sodium Lignosulfonate, Tetrasodium Glutamate Diacetate, Maltodextrin, Ceresin, Magnesium Aluminum Silicate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance\/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin *Antistatic Agent\/Agent Antistatique.\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":45738614620343,"sku":"AMI66","price":23.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3320\/0567\/files\/Amika-Frizz-Me-Not-Hydrating-Trating-200ml__24413.1755282793.1280.1280.png?v=1768490602"},{"product_id":"amika-forget-frizz-shampoo-275ml","title":"Amika Forget Frizz Shampoo 275ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr\u003eAmika Forget Frizz Shampoo is the first step in your frizz-fighting routine, cleansing medium to thick hair while delivering lightweight hydration and shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003eFormulated with Extended Humidity Shield Technology, this gentle cleanser creates a barrier to block out humidity for up to 74% less frizz for 72 hours*. Aloe Leaf Juice locks in moisture, Sea Buckthorn boosts nourishment with vitamins and fatty acids, and Water Lily Extract tames flyaways for a sleek, manageable finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply amika Forget Frizz Shampoo to wet hair, massage into the scalp and roots, then rinse thoroughly. Follow with Forget Frizz Conditioner for optimal results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom the experts:\u003c\/strong\u003e\u003cbr\u003e“Always rinse with cool water - it helps seal the cuticle and enhances the frizz-fighting effect.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUp to 74% less frizz for 72 hours*\u003cbr\u003eGently cleanses medium to thick hair\u003cbr\u003eLightweight hydration without heaviness\u003cbr\u003eShields hair from humidity\u003cbr\u003eEnriched with Aloe Leaf Juice, Sea Buckthorn and Water Lily Extract\u003c\/p\u003e\n\u003cp\u003e*Clinically proven.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003c\/strong\u003e\u003cbr\u003eDiscover Amika, originated by creatives, hairstylists, chemists and product enthusiasts that like to bend the rules. This inclusive collection addresses every hair type, texture and style. Every bottle is full of hair-loving ingredients and includes the most potent natural ingredients and special superfruit to boost healthy hair and scalp. Amika is kind and clean before it became a thing with their products being vegan and cruelty free plus 100% recyclable packaging, it’s good for your hair and for the planet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eWater\/Aqua\/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride*, Isododecane, Dimethicone, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (Sea Buckthorn\/Argousier) Fruit\/Seed Oil, Cocos Nucifera (Coconut) Oil, Panthenol, Tocopherol (Vitamin E\/Vitamine E), Ethyl Linoleate, Ethyl Oleate, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice, Caprylic Acid, Xylitol, Sorbitol, Trehalose, Polyglyceryl-10 Laurate, PPG-3 Benzyl Ether Myristate, Cocamide MIPA, PPG-1 Trideceth-6, Phenyl Trimethicone, Propylene Glycol, Propylene Glycol Dicaprylate\/Dicaprate, Ethylhexylglycerin, Quaternium-91, Polyquaternium-37, Stearamidopropyl Dimethylamine, Sodium Lignosulfonate, Ceresin, Maltodextrin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Benzyl Alcohol, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Fragrance\/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *Antistatic Agent\/Agent Antistatique.\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":45738614718647,"sku":"AMI67","price":22.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3320\/0567\/files\/Amika-Forget-Frizz-Shampoo-275ml__57422.1755284859.1280.1280.png?v=1768490623"},{"product_id":"amika-forget-frizz-conditioner-275ml","title":"Amika Forget Frizz Conditioner 275ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr\u003eAmika Forget Frizz Conditioner smooths and softens medium to thick hair, sealing in hydration and locking out humidity for long-lasting frizz control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003eUsing Extended Humidity Shield Technology, this lightweight yet deeply moisturising conditioner delivers up to 74% less frizz for 72 hours*. Aloe Leaf Juice helps retain moisture, Sea Buckthorn nourishes with antioxidant-rich vitamins, and Water Lily Extract improves manageability and smoothness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eAfter shampooing with Amika Forget Frizz Shampoo, apply conditioner from mid-lengths to ends. Leave for 2–3 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom the experts:\u003c\/strong\u003e\u003cbr\u003e“For intense smoothness, leave on for five minutes and rinse with cool water to lock down the cuticle.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUp to 74% less frizz for 72 hours*\u003cbr\u003eHydrates and smooths medium to thick hair\u003cbr\u003eProtects against humidity\u003cbr\u003eLightweight, non-greasy finish\u003cbr\u003eEnriched with Aloe Leaf Juice, Sea Buckthorn and Water Lily Extract\u003c\/p\u003e\n\u003cp\u003e*Clinically proven.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003c\/strong\u003e\u003cbr\u003eDiscover Amika, originated by creatives, hairstylists, chemists and product enthusiasts that like to bend the rules. This inclusive collection addresses every hair type, texture and style. Every bottle is full of hair-loving ingredients and includes the most potent natural ingredients and special superfruit to boost healthy hair and scalp. 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