{"title":"Inner Joi Strengthen","description":"\u003cp\u003eBreakage? Not on our watch. Inner Joi Strengthen collection rebuilds, fortifies, and protects — for hair that can handle anything.\u003c\/p\u003e","products":[{"product_id":"joico-inner-joi-strengthen-shampoo-300ml","title":"Joico Inner Joi Strengthen Shampoo 300ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr\u003eShow over-processed strands some love with this rich, lathering shampoo that fortifies as it cleanses - leaving hair feeling strong, soft and silky in just one wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003eFormulated with strengthening coconut and Abyssinian oils, plus Joico’s signature vegan protein and olive ester, this naturally-derived shampoo helps repair damage while gently cleansing the scalp. It's like a protein smoothie for tired strands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eMassage into wet hair, lather thoroughly, and rinse. Follow with Inner Joi Strengthen Conditioner or Masque for best results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom the experts:\u003c\/strong\u003e\u003cbr\u003e“This shampoo wraps every strand in strength — it’s your first defence against breakage.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStrengthens and repairs damaged hair\u003cbr\u003eReduces breakage from brushing and styling\u003cbr\u003eRich, sulphate-free lather\u003cbr\u003eVegan and cruelty-free\u003cbr\u003eMade with naturally-derived ingredients (90%)\u003cbr\u003eBottled in recovered and recycled Social Plastic®\u003cbr\u003eFree from silicones, parabens, gluten, SLS\/SLES sulphates, phthalates, and mineral oil\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003c\/strong\u003e\u003cbr\u003eInnovative brand Joico uses revolutionary techniques and ingredients, keeping them at the forefront of salon professional hair care \u0026amp;amp; colour. Our Joico range includes hair care \u0026amp;amp; styling products for all hair types, root concealers and our best-selling collection of semi-permanent hair colours in over 30 bright \u0026amp;amp; bold hues.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAqua (Water, Eau), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Methyl 2-Sulfolaurate, PEG-120 Methyl Glucose Trioleate, Betaine, Glycerin, Lauryl Glucoside, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Sclerotium Gum, Citric Acid, Disodium 2-Sulfolaurate, Dioleoylethyl Hydroxyethylmonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Panthenol, Propanediol, Propylene Glycol, Cocos Nucifera (Coconut) Oil, Isoamyl Laurate, Crambe Abyssinica Seed Oil, Benzyl Alcohol, Ethylhexyl Olivate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Hydrolyzed Jojoba Esters, Squalane, Methyl Oleate, Potassium Sorbate, Biotin, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":45738605117623,"sku":"JOIC190","price":20.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3320\/0567\/files\/Joico-Strengthen-Shampoo-300ml__90137.1744894332.1280.1280.jpg?v=1768490474"},{"product_id":"joico-inner-joi-strengthen-conditioner-300ml","title":"Joico Inner Joi Strengthen Conditioner 300ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr\u003eA true rescue remedy for weakened hair, this creamy conditioner detangles, smooths and restores bounce without weighing strands down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003ePowered by coconut oil, Abyssinian oil, and vegan protein, this moisture-rich formula repairs damage while softening and adding healthy shine. It's the perfect follow-up to Strengthen Shampoo for visibly revitalised hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply to clean, damp hair from mid-length to ends. Leave on for 1 minute, then rinse well.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom the experts:\u003c\/strong\u003e\u003cbr\u003e“Think of this as hair rehab — it builds resilience from within while leaving hair shiny and supple.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRepairs and reinforces weakened strands\u003cbr\u003eDetangles and reduces frizz\u003cbr\u003eBoosts shine and softness\u003cbr\u003eVegan and cruelty-free\u003cbr\u003eMade with naturally-derived ingredients (96%)\u003cbr\u003eBottled in recovered and recycled Social Plastic®\u003cbr\u003eFree from silicones, parabens, gluten, SLS\/SLES sulphates, phthalates, and mineral oil\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003c\/strong\u003e\u003cbr\u003eInnovative brand Joico uses revolutionary techniques and ingredients, keeping them at the forefront of salon professional hair care \u0026amp;amp; colour. Our Joico range includes hair care \u0026amp;amp; styling products for all hair types, root concealers and our best-selling collection of semi-permanent hair colours in over 30 bright \u0026amp;amp; bold hues.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAqua (Water, Eau), Cetearyl Alcohol, Helianthus Annuus (Sunflower) Seed Oil, Behentrimonium Chloride, Glycerin, Isoamyl Laurate, Phenoxyethanol, Ethylhexyl Olivate, Cetyl Esters, Parfum (Fragrance), Isopropyl Alcohol, Olus Oil (Vegetable Oil, Huile Végétale), Cocos Nucifera (Coconut) Oil, Crambe Abyssinica Seed Oil, Caesalpinia Spinosa Gum, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Panthenol, Propylene Glycol Dicaprylate\/Dicaprate, Sodium Gluconate, Ethylhexylglycerin, Hydrolyzed Jojoba Esters, Citric Acid, Oryza Sativa (Rice) Bran Extract, Squalane, PPG-1 Trideceth-6, Helianthus Annuus (Sunflower) Extract, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Sodium Benzoate, Potassium Sorbate, Biotin, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":45738605150391,"sku":"JOIC191","price":21.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3320\/0567\/files\/Joico-Strengthen-Conditioner-300ml__55980.1744816903.1280.1280.jpg?v=1768490475"},{"product_id":"joico-inner-joi-strengthen-oil-cream-masque-150ml","title":"Joico Inner Joi Strengthen Oil Cream Masque 150ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr\u003eThis creamy, cocooning treatment delivers the big reset for damaged hair - adding strength, moisture and resilience in just minutes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003eA weekly dose of deep repair, this masque fuses the benefits of coconut and Abyssinian oils with vegan protein to reinforce fragile hair from the inside out. Olive ester boosts softness and manageability without weighing strands down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply to clean, damp hair once or twice a week. Leave in for 2–5 minutes, then rinse thoroughly. 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