{"title":"Joico Colorful","description":"\u003cp\u003eDye-ing to preserve that fierce, fabulous, vibrant colour long after your salon visit? Commit for the long haul with Joico Colorful. The new and improved formula without \u003cspan\u003esulphate \u003c\/span\u003ereplaces the Color Endure Range.  Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, the anti-fade collection helps provide shine, strength, and protection from colour-fading elements. \u003c\/p\u003e","products":[{"product_id":"joico-colorful-anti-fade-shampoo-300ml","title":"Joico Colorful Anti-Fade Shampoo 300ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003cbr\u003e\u003c\/strong\u003eThe anti-fade Colorful collection by Joico, is committed to the long haul! 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Providing shine, strength and protection from color-fading elements, it promotes lasting vibrancy to keep your true hue.\u003c\/p\u003e\n\u003cp\u003eA gentle cleansing shampoo which removes all impurities but leaves behind all the good stuff.  With the Joico Colorful Anti-Fade Shampoo, daily build-up and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair colour.  The Colorful Collection replaces the Joico Color Endure range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works: \u003cbr\u003e\u003c\/strong\u003eUsing Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.\u003c\/p\u003e\n\u003cp\u003ePacked with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. 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Providing shine, strength and protection from color-fading elements, it promotes lasting vibrancy to keep your true hue.\u003c\/p\u003e\n\u003cp\u003eThis brilliantly hydrating, daily conditioner does a delicate balancing act on colour-treated hair – infusing strands with softness and shine*, while coating hair with true and steady protection against the big fade.  The Colorful Collection replaces the Joico Color Endure range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works: \u003cbr\u003e\u003c\/strong\u003eUsing Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.\u003c\/p\u003e\n\u003cp\u003ePacked with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003cbr\u003e\u003c\/strong\u003eApply to clean, damp hair. Leave in 1 minute and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor best results: \u003cbr\u003e\u003c\/strong\u003eComplement your hair regime with the complete Colorful range.  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Providing shine, strength and protection from color-fading elements, it promotes lasting vibrancy to keep your true hue.\u003c\/p\u003e\n\u003cp\u003eThis brilliantly hydrating, daily conditioner does a delicate balancing act on colour-treated hair – infusing strands with softness and shine*, while coating hair with true and steady protection against the big fade.  The Colorful Collection replaces the Joico Color Endure range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works: \u003cbr\u003e\u003c\/strong\u003eUsing Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.\u003c\/p\u003e\n\u003cp\u003ePacked with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003cbr\u003e\u003c\/strong\u003eApply to clean, damp hair. Leave in 1 minute and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor best results: \u003cbr\u003e\u003c\/strong\u003eComplement your hair regime with the complete Colorful range.  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Providing shine, strength and protection from color-fading elements, it promotes lasting vibrancy to keep your true hue.\u003c\/p\u003e\n\u003cp\u003eFrom a few little drops, this serum helps boost your hair colour whilst preventing colour fading when exposed to UV or sunlight. Instantly increasing shine, it reduces frizz for a visibly smoother finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works: \u003cbr\u003e\u003c\/strong\u003eUsing Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.\u003c\/p\u003e\n\u003cp\u003ePacked with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. 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