{"title":"Joico Inner Joi","description":"\u003cp class=\"\" data-start=\"151\" data-end=\"564\"\u003eMeet Inner Joi by Joico – a clean, conscious haircare ritual that delivers salon-level results with zero compromise. Think up to 98% naturally derived ingredients, 100% vegan formulas, and zero nasties (no silicones, parabens, sulfates or mineral oil). Wrapped in bottles made from reclaimed Social Plastic® from Plastic Bank, it’s haircare that loves the planet as much as it loves your strands.\u003c\/p\u003e","products":[{"product_id":"joico-inner-joi-preserve-shampoo-300ml","title":"Joico Inner Joi Preserve Shampoo 300ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr\u003eA colourist’s dream in a bottle, this naturally-derived cleanser harnesses the power of superfood ingredients - like beetroot extract and raspberry-seed oil - to long-haul your hue with clean, caring goodness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003eFormulated with raspberry seed oil and beetroot extract, this shampoo gently cleanses while helping to maintain vibrant, salon-fresh colour. Its naturally-derived ingredients support hair health, leaving your locks looking luminous.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply to wet hair, lather, and rinse. Follow with Inner Joi Preserve Conditioner for optimal results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom the experts:\u003c\/strong\u003e\u003cbr\u003e“Preserve Shampoo is perfect for those who want to keep their colour fresh without compromising on clean, conscious beauty.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHelps preserve hair colour\u003cbr\u003eGently cleanses without stripping\u003cbr\u003eInfused with raspberry seed oil and beetroot extract\u003cbr\u003eSuitable for colour-treated hair\u003cbr\u003eVegan and cruelty-free\u003cbr\u003eMade with naturally-derived ingredients\u003cbr\u003eFree from silicones, parabens, gluten, SLS\/SLES sulfates, phthalates \u0026amp;amp; mineral oil\u003cbr\u003eBottled in recovered and recycled Social Plastic®\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003c\/strong\u003e\u003cbr\u003eInnovative brand Joico uses revolutionary techniques and ingredients, keeping them at the forefront of salon professional hair care \u0026amp;amp; colour. Our Joico range includes hair care \u0026amp;amp; styling products for all hair types, root concealers and our best-selling collection of semi-permanent hair colours in over 30 bright \u0026amp;amp; bold hues.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAqua (Water, Eau), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Methyl 2-Sulfolaurate, PEG-120 Methyl Glucose Trioleate, Betaine, Glycerin, Lauryl Glucoside, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Sclerotium Gum, Citric Acid, Disodium 2-Sulfolaurate, Dioleoylethyl Hydroxyethylmonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Isoamyl Laurate, Propanediol, Propylene Glycol, Rubus Idaeus (Raspberry) Seed Oil, Benzyl Alcohol, Ethylhexyl Olivate, Hydrolyzed Jojoba Esters, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Lactic Acid, Squalane, Methyl Oleate, Potassium Sorbate, p-Anisic Acid, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":45738604855479,"sku":"JOIC187","price":20.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3320\/0567\/files\/Joico-Preserve-Shampoo-300ml__94827.1744816806.1280.1280.jpg?v=1768490467"},{"product_id":"joico-inner-joi-preserve-conditioner-300ml","title":"Joico Inner Joi Preserve Conditioner 300ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr\u003eBoth nourishing and fade-fighting, this conditioner beautifully protects vibrancy, shine, and hair health - all while staying planet-friendly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003eEnriched with raspberry seed oil and beetroot extract, this conditioner helps maintain colour vibrancy while providing essential moisture. Its vegan protein strengthens hair, leaving it soft and manageable without weighing it down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply to clean, damp hair. Leave in for 1 minute, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom the experts:\u003c\/strong\u003e\u003cbr\u003e“Think of this as your colour’s daily bodyguard — hydrating, softening, and vibrancy-preserving in one.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProtects colour vibrancy\u003cbr\u003eProvides essential moisture\u003cbr\u003eStrengthens with vegan protein\u003cbr\u003eLeaves hair soft and manageable\u003cbr\u003eVegan and cruelty-free\u003cbr\u003eMade with naturally-derived ingredients\u003cbr\u003eFree from silicones, parabens, gluten, SLS\/SLES sulfates, phthalates \u0026amp;amp; mineral oil\u003cbr\u003eBottled in recovered and recycled Social Plastic®\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003c\/strong\u003e\u003cbr\u003eInnovative brand Joico uses revolutionary techniques and ingredients, keeping them at the forefront of salon professional hair care \u0026amp;amp; colour. Our Joico range includes hair care \u0026amp;amp; styling products for all hair types, root concealers and our best-selling collection of semi-permanent hair colours in over 30 bright \u0026amp;amp; bold hues.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAqua (Water, Eau), Cetearyl Alcohol, Helianthus Annuus (Sunflower) Seed Oil, Behentrimonium Chloride, Glycerin, Ethylhexyl Olivate, Isoamyl Laurate, Phenoxyethanol, Cetyl Esters, Parfum (Fragrance), Isopropyl Alcohol, Olus Oil (Vegetable Oil, Huile Végétale), Rubus Idaeus (Raspberry) Seed Oil, Caesalpinia Spinosa Gum, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Propylene Glycol Dicaprylate\/Dicaprate, Ethylhexylglycerin, Sodium Gluconate, Hydrolyzed Jojoba Esters, Citric Acid, Oryza Sativa (Rice) Bran Extract, Squalane, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, PPG-1 Trideceth-6, Helianthus Annuus (Sunflower) Extract, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Lactic Acid, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Sodium Benzoate, Potassium Sorbate, p-Anisic Acid, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":45738604921015,"sku":"JOIC188","price":21.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3320\/0567\/files\/Joico-Preserve-Conditioner-300ml__97294.1744816837.1280.1280.jpg?v=1768490469"},{"product_id":"joico-inner-joi-preserve-protective-milk-200ml","title":"Joico Inner Joi Preserve Protective Milk 200ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr\u003eA multi-tasking mist that detangles, nourishes and helps prolong your colour - all in a lightweight, leave-in formula that supports your clean beauty ritual.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003eThis protective leave-in milk softens and detangles while infusing colour-treated strands with moisture and antioxidant care. Beetroot extract and raspberry seed oil help preserve vibrancy, while naturally-derived ingredients keep things clean and conscious.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eSpray evenly onto damp hair before styling. Do not rinse. Use as a daily protector to maintain colour and manageability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom the experts:\u003c\/strong\u003e\u003cbr\u003e“Use this as your go-to prep step — it sets the tone for silky, strong, colour-rich hair without the build-up.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDetangles and nourishes\u003cbr\u003eHelps preserve colour vibrancy\u003cbr\u003eLightweight, non-greasy leave-in formula\u003cbr\u003eInfused with raspberry seed oil and beetroot extract\u003cbr\u003eVegan and cruelty-free\u003cbr\u003eMade with naturally-derived ingredients\u003cbr\u003eFree from silicones, parabens, gluten, SLS\/SLES sulfates, phthalates \u0026amp;amp; mineral oil\u003cbr\u003ePackaged with sustainability in mind\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003c\/strong\u003e\u003cbr\u003eInnovative brand Joico uses revolutionary techniques and ingredients, keeping them at the forefront of salon professional hair care \u0026amp;amp; colour. Our Joico range includes hair care \u0026amp;amp; styling products for all hair types, root concealers and our best-selling collection of semi-permanent hair colours in over 30 bright \u0026amp;amp; bold hues.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAqua (Water, Eau), Cetearyl Alcohol, Glycerin, Isoamyl Laurate, Phenoxyethanol, Behentrimonium Chloride, Parfum (Fragrance), Dicetyldimonium Chloride, Rubus Idaeus (Raspberry) Seed Oil, Isopropyl Alcohol, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, Lauryl Glucoside, Sodium Gluconate, Ethylhexyl Olivate, Caprylyl Glycol, Lactic Acid, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Squalane, Sodium Benzoate, Potassium Sorbate, Lecithin, p-Anisic Acid, Benzoic Acid, Dehydroacetic Acid, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone, Linalool, Benzyl Alcohol, Citronellol.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":45738605052087,"sku":"JOIC189","price":21.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3320\/0567\/files\/Joico-Preserve-Protective-Milk-150ml__27850.1744816869.1280.1280.jpg?v=1768490474"},{"product_id":"joico-inner-joi-strengthen-shampoo-300ml","title":"Joico Inner Joi Strengthen Shampoo 300ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr\u003eShow over-processed strands some love with this rich, lathering shampoo that fortifies as it cleanses - leaving hair feeling strong, soft and silky in just one wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003eFormulated with strengthening coconut and Abyssinian oils, plus Joico’s signature vegan protein and olive ester, this naturally-derived shampoo helps repair damage while gently cleansing the scalp. It's like a protein smoothie for tired strands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eMassage into wet hair, lather thoroughly, and rinse. Follow with Inner Joi Strengthen Conditioner or Masque for best results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom the experts:\u003c\/strong\u003e\u003cbr\u003e“This shampoo wraps every strand in strength — it’s your first defence against breakage.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStrengthens and repairs damaged hair\u003cbr\u003eReduces breakage from brushing and styling\u003cbr\u003eRich, sulphate-free lather\u003cbr\u003eVegan and cruelty-free\u003cbr\u003eMade with naturally-derived ingredients (90%)\u003cbr\u003eBottled in recovered and recycled Social Plastic®\u003cbr\u003eFree from silicones, parabens, gluten, SLS\/SLES sulphates, phthalates, and mineral oil\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003c\/strong\u003e\u003cbr\u003eInnovative brand Joico uses revolutionary techniques and ingredients, keeping them at the forefront of salon professional hair care \u0026amp;amp; colour. Our Joico range includes hair care \u0026amp;amp; styling products for all hair types, root concealers and our best-selling collection of semi-permanent hair colours in over 30 bright \u0026amp;amp; bold hues.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAqua (Water, Eau), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Methyl 2-Sulfolaurate, PEG-120 Methyl Glucose Trioleate, Betaine, Glycerin, Lauryl Glucoside, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Sclerotium Gum, Citric Acid, Disodium 2-Sulfolaurate, Dioleoylethyl Hydroxyethylmonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Panthenol, Propanediol, Propylene Glycol, Cocos Nucifera (Coconut) Oil, Isoamyl Laurate, Crambe Abyssinica Seed Oil, Benzyl Alcohol, Ethylhexyl Olivate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Hydrolyzed Jojoba Esters, Squalane, Methyl Oleate, Potassium Sorbate, Biotin, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":45738605117623,"sku":"JOIC190","price":20.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3320\/0567\/files\/Joico-Strengthen-Shampoo-300ml__90137.1744894332.1280.1280.jpg?v=1768490474"},{"product_id":"joico-inner-joi-strengthen-conditioner-300ml","title":"Joico Inner Joi Strengthen Conditioner 300ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr\u003eA true rescue remedy for weakened hair, this creamy conditioner detangles, smooths and restores bounce without weighing strands down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003ePowered by coconut oil, Abyssinian oil, and vegan protein, this moisture-rich formula repairs damage while softening and adding healthy shine. It's the perfect follow-up to Strengthen Shampoo for visibly revitalised hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply to clean, damp hair from mid-length to ends. 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