{"title":"SMOOTH.AGAIN","description":"\u003cp\u003eTired of battling unruly tresses? The KEVIN.MURPHY SMOOTH.AGAIN collection is your secret weapon for smooth, manageable locks. Enriched with natural ingredients, known for their smoothing benefits, it tames frizz, softens your hair, and adds a brilliant shine. No more bad hair days! Embrace the power of Smooth.Again and transform your hair into a luscious, envy-inducing masterpiece. Whether you have straight or curly hair, this collection is your ticket to a polished and put-together look. Don't miss out on the opportunity to reclaim control over your mane. \u003c\/p\u003e","products":[{"product_id":"kevin-murphy-smooth-again-wash-250ml","title":"KEVIN.MURPHY SMOOTH.AGAIN.WASH 250ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003cbr\u003e\u003c\/strong\u003eRevel in Smooth, Frizz-Free Hair with the KEVIN MURPHY SMOOTH.AGAIN WASH! This smoothing and cleansing shampoo is your ticket to refined, soft hair – perfect for thick and unruly locks. The KEVIN MURPHY SMOOTH.AGAIN WASH works wonders on unmanageable tresses, leaving them healthier and softer with every wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003cbr\u003e\u003c\/strong\u003eEmbrace the magic of Monoi oil and Murumuru Seed Butter! This dynamic duo controls frizz, adding shine and strength to your hair. Plus, fatty acids balance moisture levels, providing nourishment for your precious locks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003cbr\u003e\u003c\/strong\u003eWet your hair and apply SMOOTH.AGAIN WASH. Massage gently into scalp, roots, lengths, and ends. Rinse and repeat the smoothing process.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor best results:\u003cbr\u003e\u003c\/strong\u003eUnlock the full potential of smoothness by starting with the \u003cspan\u003eKEVIN.MURPHY SMOOTH.AGAIN WASH\u003c\/span\u003e, followed by the \u003cspan\u003eKEVIN MURPHY SMOOTH.AGAIN RINSE\u003c\/span\u003e. Before styling apply the \u003cspan\u003eKEVIN MURPHY SMOOTH.AGAIN\u003c\/span\u003e to the towelled dried hair for ultimate smoothing and frizz-control – the perfect pairings for your smooth hair journey. 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Free from sulphates and parabens, our products are enriched with natural ingredients and antioxidants for repair, hydration, amplified volume, and more. Created by renowned stylist Kevin Murphy, the exclusive collections - Hydrate.Me, Angel, and Plumping - ensure a runway-ready look. Embrace luxurious, cruelty-free haircare that's kind to you and the planet. Plus, feel good about recyclable bottles and packaging. Simplify choices with colour-coded regimens to easily solve your manes problems and needs. 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Rinse thoroughly, revealing the newfound smoothness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor best results:\u003cbr\u003e\u003c\/strong\u003eUnlock the full potential of smoothness by starting with the \u003cspan\u003eKEVIN.MURPHY SMOOTH.AGAIN WASH\u003c\/span\u003e, followed by the \u003cspan\u003eKEVIN MURPHY SMOOTH.AGAIN\u003c\/span\u003e after conditioning – your ultimate styling companions! Discover the full \u003cspan\u003eKEVIN.MURPHY SMOOTH.AGAIN\u003c\/span\u003e collection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich in nourishing oils and butters, bringing life to your locks\u003c\/li\u003e\n\u003cli\u003eTames and smooths unruly hair types, transforming them into silky perfection\u003c\/li\u003e\n\u003cli\u003eSay goodbye to frizz, welcoming a refined and polished look\u003c\/li\u003e\n\u003cli\u003eNo worries about sulphates, parabens, or cruelty – just pure hair care love\u003c\/li\u003e\n\u003cli\u003eEmbrace gluten-free hair care, without any compromises\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003cbr\u003e\u003c\/strong\u003eIntroducing \u003cspan\u003eKEVIN.MURPHY\u003c\/span\u003e: Elevate your hair game with weightless, powerful, and environmentally-conscious haircare inspired by skincare. 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Level up your haircare routine now and experience the difference with KEVIN.MURPHY!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003cbr\u003e\u003c\/strong\u003eWater (Aqua) (Eau), Dimethicone, Glycerin, Cetyl Alcohol, Stearyl Alcohol, PPG-3 Benzyl Ether Myristate, Gardenia Taitensis Flower Extract, Cocos Nucifera (Coconut) Oil, Bertholletia Excelsa Seed Oil, Keratin Amino Acids, Helianthus Annuus (Sunflower) Seed Extract, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Mangifera Indica (Mango) Seed Butter, Astrocaryum Murumuru Seed Butter, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Aleurites Moluccanus Seed Oil, Mauritia Flexuosa Fruit Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Isopropyl Alcohol, Caprylyl Glycol, Butylene Glycol, PEG-8, Behentrimonium Chloride, Dimethicone PEG-8 Meadowfoamate, Trimethylsiloxyamodimethicone, Guar Hydroxypropyltrimonium Chloride, Palmitoyl Myristyl Serinate, Propylene Glycol Dicaprylate\/Dicaprate, Sodium Polyacrylate, PPG-1 Trideceth-6, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Polyquaternium-37, PEG-8\/SMDI Copolymer, Benzophenone-4, Tetrasodium EDTA, Phenoxyethanol, Sorbic Acid, Citric Acid, Fragrance (Parfum), Limonene, Hexyl Cinnamal, Citronellol\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":45738533748919,"sku":"9339341016717","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3320\/0567\/files\/kevinmurphy-smoothagainrinse-250ml__02341.1692344796.1280.1280.jpg?v=1768489393"},{"product_id":"kevin-murphy-smooth-again-200ml","title":"KEVIN.MURPHY SMOOTH.AGAIN 200ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003cbr\u003e\u003c\/strong\u003eSay goodbye to frizz-fighting struggles! 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Style as usual, embracing the newfound smoothness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor best results:\u003c\/strong\u003e \u003cbr\u003ePair SMOOTH.AGAIN with its trusted partners: \u003cspan\u003eSMOOTH.AGAIN WASH\u003c\/span\u003e and \u003cspan\u003eSMOOTH.AGAIN RINSE\u003c\/span\u003e. Together, they create the ultimate smooth dream team! Discover the full \u003cspan\u003eKEVIN.MURPHY SMOOTH.AGAIN\u003c\/span\u003e collection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths and nourishes dry, frizzy hair.\u003c\/li\u003e\n\u003cli\u003eTakes control of unruly frizz, so you can shine effortlessly.\u003c\/li\u003e\n\u003cli\u003eParaben, sulphates, and cruelty-free – pure hair goodness!\u003c\/li\u003e\n\u003cli\u003eUnlock gluten-free hair care, with no compromises.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003cbr\u003e\u003c\/strong\u003eIntroducing \u003cspan\u003eKEVIN.MURPHY\u003c\/span\u003e: Elevate your hair game with weightless, powerful, and environmentally-conscious haircare inspired by skincare. Free from sulphates and parabens, our products are enriched with natural ingredients and antioxidants for repair, hydration, amplified volume, and more. 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This smoothing and cleansing shampoo is your ticket to refined, soft hair – perfect for thick and unruly locks. The KEVIN MURPHY SMOOTH.AGAIN WASH works wonders on unmanageable tresses, leaving them healthier and softer with every wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003cbr\u003e\u003c\/strong\u003eEmbrace the magic of Monoi oil and Murumuru Seed Butter! This dynamic duo controls frizz, adding shine and strength to your hair. Plus, fatty acids balance moisture levels, providing nourishment for your precious locks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003cbr\u003e\u003c\/strong\u003eWet your hair and apply SMOOTH.AGAIN WASH. Massage gently into scalp, roots, lengths, and ends. Rinse and repeat the smoothing process.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor best results:\u003cbr\u003e\u003c\/strong\u003eUnlock the full potential of smoothness by starting with the \u003cspan\u003eKEVIN.MURPHY SMOOTH.AGAIN WASH\u003c\/span\u003e, followed by the \u003cspan\u003eKEVIN MURPHY SMOOTH.AGAIN RINSE\u003c\/span\u003e. Before styling apply the \u003cspan\u003eKEVIN MURPHY SMOOTH.AGAIN\u003c\/span\u003e to the towelled dried hair for ultimate smoothing and frizz-control – the perfect pairings for your smooth hair journey. 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KEVIN MURPHY SMOOTH.AGAIN RINSE is your secret weapon against unruly locks. Embrace smoother, healthier-looking hair with every use. This smoothing and nourishing conditioner is specially crafted for coarse, thick hair. Enriched with keratin protein and cocoa butter, it tames frizz and seals split ends for a refined look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003cbr\u003e\u003c\/strong\u003eUnleash the power of nourishing oils and butters! SMOOTH.AGAIN RINSE brings out the best in unmanageable, frizzy hair. It works its magic, controlling frizz and taming coarse locks, giving you the confidence to style effortlessly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003cbr\u003e\u003c\/strong\u003eApply the RINSE to your hair, ensuring even distribution. Let it work its magic for 1-2 minutes. Rinse thoroughly, revealing the newfound smoothness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor best results:\u003cbr\u003e\u003c\/strong\u003eUnlock the full potential of smoothness by starting with the \u003cspan\u003eKEVIN.MURPHY SMOOTH.AGAIN WASH\u003c\/span\u003e, followed by the \u003cspan\u003eKEVIN MURPHY SMOOTH.AGAIN\u003c\/span\u003e after conditioning – your ultimate styling companions! Discover the full \u003cspan\u003eKEVIN.MURPHY SMOOTH.AGAIN\u003c\/span\u003e collection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich in nourishing oils and butters, bringing life to your locks\u003c\/li\u003e\n\u003cli\u003eTames and smooths unruly hair types, transforming them into silky perfection\u003c\/li\u003e\n\u003cli\u003eSay goodbye to frizz, welcoming a refined and polished look\u003c\/li\u003e\n\u003cli\u003eNo worries about sulphates, parabens, or cruelty – just pure hair care love\u003c\/li\u003e\n\u003cli\u003eEmbrace gluten-free hair care, without any compromises\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003cbr\u003e\u003c\/strong\u003eIntroducing \u003cspan\u003eKEVIN.MURPHY\u003c\/span\u003e: Elevate your hair game with weightless, powerful, and environmentally-conscious haircare inspired by skincare. Free from sulphates and parabens, our products are enriched with natural ingredients and antioxidants for repair, hydration, amplified volume, and more. Created by renowned stylist Kevin Murphy, the exclusive collections - Hydrate.Me, Angel, and Plumping - ensure a runway-ready look. Embrace luxurious, cruelty-free haircare that's kind to you and the planet. Plus, feel good about recyclable bottles and packaging. Simplify choices with colour-coded regimens to easily solve your manes problems and needs. Level up your haircare routine now and experience the difference with KEVIN.MURPHY!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003cbr\u003e\u003c\/strong\u003eWater (Aqua) (Eau), Dimethicone, Glycerin, Cetyl Alcohol, Stearyl Alcohol, PPG-3 Benzyl Ether Myristate, Gardenia Taitensis Flower Extract, Cocos Nucifera (Coconut) Oil, Bertholletia Excelsa Seed Oil, Keratin Amino Acids, Helianthus Annuus (Sunflower) Seed Extract, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Mangifera Indica (Mango) Seed Butter, Astrocaryum Murumuru Seed Butter, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Aleurites Moluccanus Seed Oil, Mauritia Flexuosa Fruit Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Isopropyl Alcohol, Caprylyl Glycol, Butylene Glycol, PEG-8, Behentrimonium Chloride, Dimethicone PEG-8 Meadowfoamate, Trimethylsiloxyamodimethicone, Guar Hydroxypropyltrimonium Chloride, Palmitoyl Myristyl Serinate, Propylene Glycol Dicaprylate\/Dicaprate, Sodium Polyacrylate, PPG-1 Trideceth-6, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Polyquaternium-37, PEG-8\/SMDI Copolymer, Benzophenone-4, Tetrasodium EDTA, Phenoxyethanol, Sorbic Acid, Citric Acid, Fragrance (Parfum), Limonene, Hexyl Cinnamal, Citronellol\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":45738537812151,"sku":"9339341005209","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3320\/0567\/files\/kevinmurphy-smoothagainrinse-40ml__46353.1692344822.1280.1280.jpg?v=1768489488"},{"product_id":"kevin-murphy-smooth-again-duo","title":"KEVIN.MURPHY SMOOTH.AGAIN Duo","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eGet ready to say goodbye to frizz, and hello to the smooth, silky hair of your dreams with the KEVIN.MURPHY SMOOTH.AGAIN Duo. Featuring \u003cspan\u003eKEVIN.MURPHY SMOOTH.AGAIN WASH\u003c\/span\u003e and \u003cspan\u003eKEVIN MURPHY SMOOTH.AGAIN RINSE\u003c\/span\u003e, a game-changer for those who battle with unruly, frizz-prone hair. You'll be absolutely smitten with how it tames and transforms even the most stubborn locks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eThe secret to the SMOOTH.AGAIN Duo's success lies in its transformative formula. SMOOTH.AGAIN.WASH is a shampoo designed to gently cleanse your hair while targeting frizz and roughness. It's infused with ingredients like Monoi Oil, Sunflower Seed Extract, and Vitamin A to repair and restore your hair's natural smoothness. SMOOTH.AGAIN.RINSE follows up as your conditioner, locking in moisture and further eliminating frizz. It's formulated with beneficial proteins, amino acids, and exotic fruit extracts for a nourishing, smoothing effect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003cbr\u003e\u003c\/strong\u003eGetting that sleek, frizz-free look has never been easier. Start with SMOOTH.AGAIN.WASH – apply it to wet hair, massage it in, and let it work its magic. Rinse it out thoroughly, and then follow up with SMOOTH.AGAIN.RINSE. Apply the conditioner to your freshly washed hair, focusing on the mid-lengths and ends. Leave it in for a few minutes to maximize its benefits, and then rinse it out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor best results:\u003cbr\u003e\u003c\/strong\u003eBefore styling apply the \u003cspan\u003eKEVIN MURPHY SMOOTH.AGAIN\u003c\/span\u003e to the towelled dried hair for ultimate smoothing and frizz-control. Discover the full \u003cspan\u003eKEVIN.MURPHY SMOOTH.AGAIN\u003c\/span\u003e collection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths and controls frizz, giving you flawless locks\u003c\/li\u003e\n\u003cli\u003eRich in nourishing oils and butters, softening and revitalising your hair\u003c\/li\u003e\n\u003cli\u003eAn ideal match for thick, coarse, and unruly hair types\u003c\/li\u003e\n\u003cli\u003eNo worries about sulphates, parabens, or cruelty – just pure hair care love\u003c\/li\u003e\n\u003cli\u003eEnjoy gluten-free hair care, free from any compromises\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003cbr\u003e\u003c\/strong\u003eIntroducing \u003cspan\u003eKEVIN.MURPHY\u003c\/span\u003e: Elevate your hair game with weightless, powerful, and environmentally-conscious haircare inspired by skincare. 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