{"title":"Velveteen Dream","description":"\u003cp\u003eBanish frizz and get sleek, silky hair with the Amika Velveteen Dream collection.  With time-release humidity protection, you can keep frizz at bay to ensure your style always looks smooth and shiny.\u003c\/p\u003e","products":[{"product_id":"amika-velveteen-dream-smoothing-shampoo-275ml","title":"Amika Velveteen Dream Smoothing Shampoo 275ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003cbr\u003e\u003c\/strong\u003eFend off humidity and stubborn frizz, and cleanse your way to ultra-smooth, shiny locks with the Amika Velveteen Dream Smoothing Shampoo.  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eEnriched with Provitamin B5 to promote hair's resilience, smoothing benefits, and conditions. \u003c\/span\u003eIncludes Amika's special \"superfruit\" Sea Buckthorn, a potent natural ingredient known for its plant sources of the fatty-acid omega 7 typically found in fish oil; it's also rich in vitamin C and A plus contains antioxidants, the ultimate holy grail ingredient for hair and scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003cbr\u003e\u003c\/strong\u003eWet hair and apply a coin size amount to the roots and massage. Rinse thoroughly and repeat if necessary. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor best results: \u003cbr\u003e\u003c\/strong\u003eStart with cleansing the hair with the \u003cspan\u003eAmika Velveteen Dream Smoothing Shampoo\u003c\/span\u003e and then follow with the \u003cspan\u003eVelveteen Dream Smoothing Conditioner\u003c\/span\u003e.  Before styling apply the \u003cspan\u003eBlockade Heat Defence Serum\u003c\/span\u003e to protect against heat appliances. Discover the full \u003cspan\u003eAmika Velveteen Dream Smoothing collection\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp data-gtm-vis-recent-on-screen-8809160_111=\"591\" data-gtm-vis-first-on-screen-8809160_111=\"591\" data-gtm-vis-total-visible-time-8809160_111=\"100\" data-gtm-vis-has-fired-8809160_111=\"1\"\u003e\u003cstrong\u003eBenefits Include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFor all hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eProtects against humidity and smooths out frizz\u003c\/li\u003e\n\u003cli\u003eColour-safe\u003c\/li\u003e\n\u003cli\u003eSuitable for chemical and coloured-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan-friendly and cruelty-free\u003c\/li\u003e\n\u003cli\u003eNo gluten contributors*\u003c\/li\u003e\n\u003cli\u003eKeratin safe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*This product does not contain any direct gluten-contributing ingredients. if you have allergies or sensitivities, please consult your doctor\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003cbr\u003e\u003c\/strong\u003eDiscover \u003cspan\u003eAmika\u003c\/span\u003e, originated by creatives, hairstylists, chemists and product enthusiasts that like to bend the rules.  This inclusive collection addresses every hair type, texture and style. Every bottle is full of hair-loving ingredients and includes the most potent natural ingredients and special superfruit to boost healthy hair and scalp. 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Blended with Aloe Barbadensis Leaf Juice to add lustre and allows hair to retain its natural moisture. \u003c\/span\u003eIncludes Amika's special \"superfruit\" Sea Buckthorn, a potent natural ingredient known for its plant sources of the fatty-acid omega 7 typically found in fish oil; it's also rich in vitamin C and A plus contains antioxidants, the ultimate holy grail ingredient for hair and scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003cbr\u003e\u003c\/strong\u003eApply a coin size amount to the mid-lengths and ends.  Leave for 1-2 minutes and then rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor best results: \u003cbr\u003e\u003c\/strong\u003eStart with cleansing the hair with the \u003cspan\u003eAmika Velveteen Dream Smoothing Shampoo\u003c\/span\u003e and then follow with the \u003cspan\u003eVelveteen Dream Smoothing Conditioner\u003c\/span\u003e.  Before styling apply the \u003cspan\u003eBlockade Heat Defence Serum\u003c\/span\u003e to protect against heat appliances. 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