Description

Why we love it:
Define, smooth, and protect your curls with Color Wow Flo-etry Vital Natural Curly Hair Serum. This ultra-lightweight yet deeply nourishing serum enhances curl shape, fights frizz, and locks in moisture without weighing hair down or leaving a greasy residue.

How it works:
Powered by blue seakale and plant-based polymers, this advanced serum reinforces hair’s natural structure, keeping curls soft, flexible, and defined. It repels humidity to prevent frizz while sealing in hydration for long-lasting, bouncy curls with a glossy finish.

How to use:
Apply to damp hair, distributing evenly from mid-lengths to ends. Air dry for soft definition or diffuse for enhanced volume and bounce. Can also be used on dry hair to refresh and smooth curls.

From the experts:
“For the best curl definition, apply to soaking-wet hair and scrunch upwards—this helps the product penetrate and shape curls while locking in moisture.”

Benefits include:

Defines curls and enhances natural texture
Lightweight, non-greasy formula for all curl types
Shields against humidity and frizz
Hydrates and strengthens with blue seakale
Silicone-free, sulphate-free, and vegan-friendly

About the brand:
Color Wow, innovators of women’s haircare, is here to solve every issue related to colour-treated hair. Color Wow was developed to solve the myriad of unaddressed problems of colour-treated hair. Now, roots can be kept touched up, brassiness banished, and coloured hair kept vibrant.

Ingredients:
WATER/AQUA, BEHENTRIMONIUM METHOSULFATE, CETEARYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, PEG-40/PPG-8 METHYLAMINOPROPYL/HYDROXYPROPYL DIMETHICONE COPOLYMER, GLYCERIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, CARYOCAR BRASILIENSE (PEQUI) FRUIT OIL, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, HYDROLYZED RICE PROTEIN, POLYQUATERNIUM-37, DIPROPYLENE GLYCOL, PHENOXYETHANOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PPG-26-BUTETH-26, QUATERNIUM-33, CETEARETH-20, CAPRYLYL GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PPG-1 TRIDECETH-6, FRAGRANCE/PARFUM, TOCOPHEROL, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE. F#714-1