Joico Blonde Life Brightening Shampoo 50ml

Why we love it:
A glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights; while preventing environmental damage and off-tones.

This unbelievable, nourishing and illuminating blonde brightening shampoo banishes brittle hair, traumatised from bleach or highlights ensuring the hair is stronger, protected and touchably soft.

How it works: 
With Arginine, a naturally occurring amino acid crucial to hair’s strength, it rebuilds from the inside out. Blended with Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage. The Tamanu Oil, is a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

The SmartRelease technology packs triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

How to use: 
Apply the Joico Blonde Life Brightening Shampoo to wet hair.  Massage at the roots and then rinse thoroughly.  

For best results:
Use the Joico Blonde Life Brightening Shampoo and Blonde Life Brightening Conditioner to nourish and illuminate blonde hair.  For an extra boost of hydration on blonde hair try adding the Joico Blonde Life Masque to your hair regime.  It instantly hydrates, softens and amps up pale strands by neutralising yellow and brassy tones which can dull blonde hair.  To finish your style apply the Joico Blonde Life Brilliant Glow Brightening Oil to damp or try hair.  Suitable for every shade of blonde, it restores hair's luminosity, boost shine, and restore softness. Blonde will appear brighter than ever and extraordinarily illuminated. The added smoothing ingredients help to combat frizz and reduce breakage.

Benefits Include:

• Gently cleanses with rich lather

• Deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight

• Instantly detangles

• Added softness and smoothness

• Keeps blondes bright

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  Shampoo is free of SLS/SLES Sulfates*
• 50ml, ideal for travel

*Sodium Lauryl Sulfate/Sodium Laureth Sulfate

Ingredients: 
Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Isopropyl Palmitate, Stearyl Alcohol, Propylene Glycol, Phenoxyethanol, Ethylhexyl Olivate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Carthamus Tinctorius (Safflower) Seed Oil, Calophyllum Inophyllum Seed Oil, Rosa Canina Fruit Oil, Arginine Hcl, Gardenia Taitensis Flower Extract, Dipropylene Glycol, Cetyl Esters, Hydroxyethylcellulose, Bisamino Peg/Ppg-41/3 Aminoethyl Pg-Propyl Dimethicone, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Bis-Ethyl(Isostearylimidazoline) Isostearamide, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Propylene Glycol Dicaprylate/Dicaprate, Peg-14M, Styrene/Butadiene Copolymer, Squalane, Phosphatidylcholine, Citric Acid, Ppg-1 Trideceth-6, Iodopropynyl Butylcarbamate, Isopropyl Alcohol, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Basic Violet 2 (Ci 42520).