Description

Includes 1 x Joico Colorful Anti-Fade Shampoo 1000ml, 1 x Joico Colorful Anti-Fade Conditioner 1000ml

Why we love it:
Innovative brand Joico uses revolutionary techniques and ingredients, keeping them at the forefront of salon professional hair care & colour. Our Joico range includes hair care & styling products for all hair types, root concealers and our best-selling collection of semi-permanent hair colours in over 30 bright & bold hues.

The anti-fade Colorful collection by Joico, is committed to the long haul! Providing shine, strength and protection from color-fading elements, it promotes lasting vibrancy to keep your true hue.

The Colorful Anti-Fade Duo from Joico is specifically formulated for colour-treated hair to preserve long-term vibrancy and intensity of your gorgeous hair colour without stripping away any of its goodness. The duo includes the Colorful Anti-Fade Shampoo and Colorful Anti-Fade Conditioner to gently cleanse, remove impurities and boost each strand with softness and shine whilst protecting against colour-fading. The Colorful Collection replaces the Joico Color Endure range.

Includes Joico Colorful Anti-Fade Shampoo 1000ml and the Joico Colorful Anti-Fade Conditioner 1000ml.

How it works:
Using Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Packed with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour.

How to use:
Apply the Joico Colorful Anti-Fade Shampoo evenly, gently massaging into the scalp before rinsing thoroughly. Repeat if required. Follow with the Joico Colorful Anti-Fade Conditioner, focusing on the mid-lengths and ends. Gently massage through hair. Wait 1-2 minutes. Rinse.

For best results:
Complement your hair regime with the complete Colorful range. Why not try the Joico Colorful GlowBeyond Hair Serum to boost colour vibrancy and prolong colour fade.

Benefits Include:

Instantly detangles and nourishes colour-treated hair
Protects hair and reduces breakage by over 70%**
Free of SLS/SLES Sulfates *
Supersize 2 x 1000ml bottles

*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo