Description

Why we love it:
Introducing Defy Damage, a game-changing home care system that universally protects color and hair health to help you defy fading and damage. A must-have if your regularly colour your hair and exposed tresses to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution.

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

How it works:
The Smart Release Technology uses a one-of-a-kind liposome delivery system that continuously releases nourishing ingredients to hair, including Rosehip Oil and Keratin that strengthen and repair. Antioxidants are also infused into the formula, including Moringa Seed Oil and Vitamin E that create damage-resistant hair while the Protective Lipid elements prevent thermal and chemical damage. Arginine is the final magic formula ingredient. Arginine is a smart-bonding molecule that works at the follicle to encourage bond renewal.

How to use:
Apply the Joico Defy Damage Shampoo to wet hair. Massage at the roots and then rinse thoroughly.

For best results:
Start with the Joico Defy Damage Shampoo and follow with the Joico Defy Damage Conditioner. To complement your hair regime, why not try the Joico K-Pak Color Therapy Luster Lock Multi Perfector Spray 200ml. This multi-purpose spray protects from heat styling, locks in over 82% of colour vibrancy for up to 8 weeks*, detangles the hair, controls frizz and boosts shine - this should be a staple in your beauty line-up.

Benefits Include:

80% less breakage
5X stronger hair
Maintains over 90% of color vibrancy
See results after the very first use
Leaves hair soft, shiny, and healthy-looking
Free of SLS/SLES Sulfates
Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
50ml, ideal for travel

Ingredients:
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum.