Joico JOIWHIP Firm-Hold Design Foam 300ml

Why we love it:
Style and substance? It’s the only way Joico know.

Style & Finish Collection features the latest and greatest breakthroughs in hair care and styling technology to meet every day styling challenges head on.

This va-va-voom mousse builds extraordinary, crunch-free volume in any masterpiece you can dream up; while instantly infusing hair with sumptuous volume, hold, and protection from the elements without drying out a single strand.

How it works: 
Foam stylers are notorious for parching delicate strands. But Joico's creamy whipped formula includes body-building ingredients that nourish and protect.

Formulated with a volumising polymer for holding power and a protective shield which keeps hair from being damaged, it gives full-on volume with lasting results. Moringa Seed Oil is enriched with a good source of antioxidants, Vitamins A and E, Zinc, and Silica (all fundamental to creating healthy, strong, damage-resistant hair) helps to boost shine and softness.

How to use: 
Shake well. Hold can upside down and dispense into hand. Distribute evenly onto damp hair. Style.

Best Results:
To take volume to the max, the Joico JOIWHIP Firm-hold Designing Foam pairs well with the Joifull Volumizing Shampoo and Volumizing Conditioner. Once the hair is dry, apply the Joico Body Shake Texturiziing Finisher to give styles a fuller appearance without any sticky residue. 

Benefits Include:

• Creates lasting volume and body

• Boosts shine

• Fights frizz and flyaways

• Dries quick and lasts all day

• Thermal protection

• Protects against pollution*

• Humidity protection

• UVA/UVB protection

• Paraben-free

• Silicone-free

*laboratory tested using pollution particles

Ingredients: 
Water/Aqua/Eau, Butane, Polyquaternium-11, Propane, Vp/Va Copolymer, Moringa Oleifera Seed Oil, Ethylhexyl Methoxycinnamate, Tocopherol, Steareth-21, Cocamidopropyl Betaine, Phenoxyethanol, Hydroxycitronellal, Alpha-Isomethyl Ionone, Fragrance/Parfum.