Description

Why we love it:
Milk_shake hair care and hair colour products make the most of the benefits of nature, and offer dedicated solutions for all hair types. Natural ingredients, such as milk and yogurt proteins and fruit extracts, enhance hair’s natural beauty.

Milk_Shake Direct Colour is an innovative and delicate cosmetic hair dye that colours, restructures and protects your hair. Suitable for use at home or in the salon, this range of semi-permanent hair dyes will colour, condition, and protect the hair, leaving it smooth, soft and shiny.

Easily refresh your style with these 100% ammonia and peroxide free, semi permanent hair colours from the Milk_Shake Direct Colour Collection. Its gel-based formula adheres perfectly to the hair shaft for optimal colouring deposit on the hair to give amazing tones to untreated or colour-treated hair or for temporary grey coverage.

Giving versatility, use the Milk_Shake Direct Colour on its own or unleash your creative side and mix shades from the collection to create unlimited colour combinations for your individual look.

How it works:
A direct formula which stays on the surface of the hair in correspondence with the cuticle, whilst respecting the hair’s structure. With high quality colouring molecules and high level of purity for rich and shiny effects and calibrated hair tones that are highly versatile. Blended with Milk proteins, Argan oil and Shea Butter, they replenish, nourish, condition and protect the hair's structure. With Integrity 41, an exclusive extract from sunflower seeds rich in antioxidant polyphenols, for greater colour stability over time.

How to use:
Distribute over clean, damp hair, work through the hair and comb through. Leave in between 5–20 minutes, depending on desired results. At the end of the setting time, lather with a little water, then rinse. If applying intense or dark shades, cleanse with a mild shampoo. Mix in the Milk_Shake Clear shade with shade choice to dilute colour and give less vibrancy. We always suggest to perform a skin sensitivity test before applying full application.

For best results:
The Milk_Shake Direct Colour Collection uses innovative technology for temporary hair colouring. Use individually or mix with other shades to create a unique colour. The pigment-free clear shade can be used alone as a shine-enhancing treatment, or mixed with other shades to dilute colour intensity. Use the Milk_Shake Color Maintainer Shampoo and Milk_Shake Color Maintainer Conditioner to cleanse, nourish and protect from colour fade.

If you want to create you very own Milk_Shake Cocktail you can boost conditioning by combining the Milk_Shake Direct Colour with the Milk_Shake Whipped Cream Leave In Foam. The Direct Colour Conditioning Cocktail revives natural or cosmetic hair colour and maintains radiant hair tones between permanent or semi-permanent colouring treatments.

Benefits Include:

Colour lasts between 8-10 washes
Gel-based formula for optimal colour deposit on the hair
Ideal for intensifying or restoring shade after other colour services
Perfect for first time colour service users
Amazing tones to untreated or colour-treated hair
Temporary coverage on grey hair
Ammonia and peroxide free
Does not need oxidiser
Active Ingredients

Ingredients:
Aqua (Water), Methoxyisopropanol, Basic Red 76, Hydroxyethylcellulose, Polysorbate 20, Cocamidopropyl Betaine, HC Red No. 3, Cetrimonium Chloride, Phenyl Trimethicone, Butylene Glycol, Imidazolidinyl Urea, Helianthus Annuus (Sunflower) Seed Extract, Sodium Hydroxide, Limonene, Linalool, Citronellol, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea Butter) Oil, PEG-5 Cocomonium Methosulfate, Sodium Glutamate, Hydrolyzed Milk Protein, Hydroxypropyltrimonium Hydrolyzed Casein, Sodium Cocoyl Glutamate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Parfum (Fragrance).