{"product_id":"color-wow-flo-etry-vital-natural-curly-hair-serum-295ml","title":"Color Wow Flo-etry Vital Natural Curly Hair Serum 295ml","description":"\u003cp\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e\u003cbr\u003eDefine, smooth, and protect your curls with Color Wow Flo-etry Vital Natural Curly Hair Serum. This ultra-lightweight yet deeply nourishing serum enhances curl shape, fights frizz, and locks in moisture without weighing hair down or leaving a greasy residue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cbr\u003ePowered by blue seakale and plant-based polymers, this advanced serum reinforces hair’s natural structure, keeping curls soft, flexible, and defined. It repels humidity to prevent frizz while sealing in hydration for long-lasting, bouncy curls with a glossy finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply to damp hair, distributing evenly from mid-lengths to ends. Air dry for soft definition or diffuse for enhanced volume and bounce. Can also be used on dry hair to refresh and smooth curls.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom the experts:\u003c\/strong\u003e\u003cbr\u003e“For the best curl definition, apply to soaking-wet hair and scrunch upwards—this helps the product penetrate and shape curls while locking in moisture.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDefines curls and enhances natural texture\u003cbr\u003eLightweight, non-greasy formula for all curl types\u003cbr\u003eShields against humidity and frizz\u003cbr\u003eHydrates and strengthens with blue seakale\u003cbr\u003eSilicone-free, sulphate-free, and vegan-friendly\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the brand:\u003c\/strong\u003e\u003cbr\u003eColor Wow, innovators of women’s haircare, is here to solve every issue related to colour-treated hair. Color Wow was developed to solve the myriad of unaddressed problems of colour-treated hair. Now, roots can be kept touched up, brassiness banished, and coloured hair kept vibrant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eWATER\/AQUA, BEHENTRIMONIUM METHOSULFATE, CETEARYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, PEG-40\/PPG-8 METHYLAMINOPROPYL\/HYDROXYPROPYL DIMETHICONE COPOLYMER, GLYCERIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, CARYOCAR BRASILIENSE (PEQUI) FRUIT OIL, PROPYLENE GLYCOL DICAPRYLATE\/DICAPRATE, HYDROLYZED RICE PROTEIN, POLYQUATERNIUM-37, DIPROPYLENE GLYCOL, PHENOXYETHANOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PPG-26-BUTETH-26, QUATERNIUM-33, CETEARETH-20, CAPRYLYL GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PPG-1 TRIDECETH-6, FRAGRANCE\/PARFUM, TOCOPHEROL, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE. F#714-1\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":45738594894007,"sku":"PCOD91942","price":20.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/3320\/0567\/files\/Color_Wow_Flo-etry_Vital_Natural_Curly_Hair_Serum_295ml__70980.1740163761.1280.1280.jpg?v=1768490245","url":"https:\/\/luxuriouslook.co.uk\/products\/color-wow-flo-etry-vital-natural-curly-hair-serum-295ml","provider":"Luxurious Look","version":"1.0","type":"link"}