Amika Bust Your Brass Cool Blonde Repair Shampoo 275ml

Why we love it:
This purple shampoo banishes unwanted brassy tones whilst boosting stronger, healthier-looking hair. With its ultra-violet pigments, Bust Your Brass Shampoo from Amika counteracts yellow and brassy tones to enhance your best blonde, silver and grey colour yet. 

How it works: 
Exclusive Bond Cure Technology targets the most abundant bonds in the hair and repairs deep from within. Rich in plant butters and made up of essential vegan proteins to provide keratin-like benefits from a plant source. Includes Amika's special "superfruit" Sea Buckthorn, a potent natural ingredient known for its plant sources of the fatty-acid omega 7 typically found in fish oil; it's also rich in vitamin C and A plus contains antioxidants, the ultimate holy grail ingredient for hair and scalp.

How to use: 
Wet hair and apply a coin size amount to the roots and massage. Rinse thoroughly and repeat if necessary. 

For best results: 
Customise your Bust Your Brass routine:
Natural (non-colour treated) blonde: Use Amika Bust Your Brass Shampoo and Conditioner for every other wash. Use the bust your brass repair mask once per week in place of conditioner.
Platinum blonde: We suggest alternating your Amika Bust Your Brass Shampoo and Conditioner every other wash with the Amika The Kure Bond Repair Shampoo and Conditioner and a Bust Your Brass Repair Mask once per week.  If you notice those sneaky brassy areas pop up, use the Bust Your Brass system at every wash until the desired tone is reached.
Highlights, Balayage, or colour-treated blonde hair: Use Bust Your Brass Shampoo and Conditioner at every other wash. Assess hair's tone and pivot (increase or decrease usage) as needed.
those with naturally dark hair should use the Bust Your Brass Intense Repair Mask once per week in place of conditioner. 
Please note: naturally darker or brunette hair will fight to return to natural hair colour; in this case, increase the usage of the system.
Grey Hair: Use Bust Your Brass Shampoo and Mask at every wash or alternate every other wash with The Kure collection.

Benefits Include:

• All blonde, silver and grey hair types
• 86% more repair**
• 55% less breakage**
• Colour-safe
• Suitable for chemical and coloured-treated hair
• Vegan-friendly and cruelty-free
• No gluten contributors*
• Keratin safe

*This product does not contain any direct gluten-contributing ingredients. if you have allergies or sensitivities, please consult your doctor.
**after 1 use when used as a system, clinically tested.

About the brand:
Discover Amika, originated by creatives, hairstylists, chemists and product enthusiasts that like to bend the rules.  This inclusive collection addresses every hair type, texture and style. Every bottle is full of hair-loving ingredients and includes the most potent natural ingredients and special superfruit to boost healthy hair and scalp. Amika is kind and clean before it became a thing with their products being vegan and cruelty free plus 100% recyclable packaging, it’s good for your hair and for the planet.

Ingredients: 
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, sodium methyl cocoyl taurate, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, glyceryl stearate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-55 propylene glycol oleate, peg-12 dimethicone, peg-150 distearate, peg-150 stearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, polyethylene glycol, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, stearic acid, sodium chloride, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, ext. violet 2 (ci 60730).