Description

Why we love it:
This purple-toned shampoo is a game-changer for blonde, grey, and white hair, neutralising brassiness while enhancing brightness and shine in every wash.

How it works:
Formulated with violet pigments, this shampoo banishes yellow tones, leaving hair cool, radiant, and hydrated. Its gentle formula cleanses without stripping moisture.

How to use:
Apply a small amount to wet hair, lather, and massage through from roots to ends. Leave for 1-5 minutes depending on your desired tone, then rinse thoroughly.

From the experts:
Use this shampoo once or twice a week to maintain your ideal cool tone while keeping hair soft and healthy. Pair with a moisturising conditioner for best results.

Benefits include:

Neutralises brassiness for blonde, grey, and white hair
Enhances cool tones and boosts shine
Gently cleanses without drying strands
Leaves hair feeling soft and hydrated
Colour safe

About the brand:
With over 40 years of expertise, Paul Mitchell offers a range of premium products designed to nourish, repair, and transform your hair. From rejuvenating shampoos to styling heroes, discover why Paul Mitchell is a trusted name in professional haircare. Explore now and elevate your haircare routine with the power of Paul Mitchell.

Ingredients:
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycerin, Polyquaternium-7, Keratin, Anthemis Nobilis (Chamomile) Flower Extract, Curcuma Longa (Turmeric) Root Extract, Calendula Officinalis Flower Extract, Verbascum Thapsus Extract, Carthamus Tinctorius (Safflower) Oleosomes, Hydrolyzed Keratin, Oxidized Keratin, Amodimethicone, C11-15 Pareth-7, C12-13 Pareth-23, C12-13 Pareth-3, Disodium Edta, Glycereth-26, Glyceryl Distearate, Laureth-9, Magnesium Chloride, Magnesium Nitrate, Polyquaternium-10, Sodium Sulfate, Trideceth-12, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Parfum (Fragrance), Linalool, Ci 60730 (Ext Violet 2), Sodium Acetate