Description

Why we love it:
The Amika Big Hit Volumizing Shampoo is clinically proven to deliver 2.3x more volume* with weightless hydration, making it perfect for fine to medium hair types seeking all-day body and bounce.

How it works:
Infused with volume-enhancing caffeine and hydrating glycerin, this shampoo energises limp strands, boosts moisture, and leaves hair touchably soft—all without drying or weighing it down.

How to use:
Apply a generous amount to wet hair, lathering at the roots and working through to the ends. Rinse thoroughly and follow with Big Hit Volumizing Conditioner for best results. Use as a complete system for maximum volume.

From the experts:
"Massage the shampoo into your scalp for extra root lift, and pair it with the conditioner to lock in moisture without sacrificing volume."

Benefits include:

Clinically proven to deliver 2.3x more volume*
Lightweight, weightless hydration for fine to medium hair
Infused with caffeine to energise and lift limp strands
Moisturises with glycerin for soft, touchable hair
Safe for colour-treated hair when used as a system

*clinically proven
**clinically tested when used as a system (our shampoos were tested as a system with its corresponding conditioner.)

About the brand:
Discover Amika, originated by creatives, hairstylists, chemists and product enthusiasts that like to bend the rules. This inclusive collection addresses every hair type, texture and style. Every bottle is full of hair-loving ingredients and includes the most potent natural ingredients and special superfruit to boost healthy hair and scalp. Amika is kind and clean before it became a thing with their products being vegan and cruelty free plus 100% recyclable packaging, it’s good for your hair and for the planet.

Ingredients:
Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene