KEVIN.MURPHY

Think about the one thing you'd most like to change about your hair. There are ranges for fine hair, dry hair, curls, frizz, colour and thinning hair, plus a blonde range for brassy tones. The ranges are colour coded, so once you know which you want, it's easy to spot.

KEVIN.MURPHY calls its shampoos washes and its conditioners rinses. Most ranges have both, and a duo gives you the pair from the same range in one go.

Decide on the finish you want first. Clays and pastes give a textured look, while sprays hold more softly. Hold matters too, and it runs from flexible and medium to strong, so check each product's description.

Choose a clay or a paste rather than a gel or a spray. Warm a small amount between your palms first, then work it through your hair. Clays give the roughest, most textured finish.

The brand says its products are free from sulphates and parabens, and it describes them as cruelty free too. Check the product page of the one you're buying for the full details.

Yes. There's a range made for coloured hair, and some of the others, including the fine hair range, are made to help colour last.

Look for a range made for fine hair. It should add body without weighing hair down, and protein-based washes can help hair feel thicker. Keep conditioner to the ends so the roots stay light.

Reach for one when your usual conditioner isn't doing enough. Some are used in place of your conditioner, so check the product page for how to use each one.

Yes, but start with a small amount and build up only if you need to. Wash your hair regularly so that styling products don't build up on your hair or scalp.

Many washes, rinses and treatments come in 40ml sizes, which suit travel or trying a range. You'll find them in the KEVIN.MURPHY Minis collection.