Description

Why we love it:
Packed with vitamins and antioxidants, its ultra-rich and hydrating formula leaves your hair feeling soft, smooth and deeply moisturise without feeling weighed down.

How it works:
Blended with Avocado Oil, it's full of protein, vitamins A, D, E, and B6, amino acids, folic acid and minerals that promote moisture and smoothing benefits. With Provitamin B5 provides essential nutrition to help promote moisture and shine. Includes Amika's special "superfruit" Sea Buckthorn, a potent natural ingredient known for its plant sources of the fatty-acid omega 7 typically found in fish oil; it's also rich in vitamin C and A plus contains antioxidants, the ultimate holy grail ingredient for hair and scalp.

How to use:
Apply to the mid-lengths and ends. Leave to penetrate the hair for 5-7 minutes and then rinse.

For best results:
After using the Amika Normcore Shampoo follow with Amika Normcore Signature Conditioner or Soulfood Nourishing Mask. Before styling, apply the Amika Wizard Detangling Primer to prep the hair and safeguard against heat and cutting blow-drying time. After styling, apply the Blockade Heat Defense Serum to smooth out frizz and finish your style. Discover the full Amika Signature collection.

Benefits Include:

Works on all hair types
Provides deep hydration for dry hair
Colour-safe
Suitable for chemical and coloured-treated hair
Vegan-friendly and cruelty-free
Sulphate free
No gluten contributors*
Keratin safe

*This product does not contain any direct gluten-contributing ingredients. if you have allergies or sensitivities, please consult your doctor.

About the brand:
Discover Amika, originated by creatives, hairstylists, chemists and product enthusiasts that like to bend the rules. This inclusive collection addresses every hair type, texture and style. Every bottle is full of hair-loving ingredients and includes the most potent natural ingredients and special superfruit to boost healthy hair and scalp. Amika is kind and clean before it became a thing with their products being vegan and cruelty free plus 100% recyclable packaging, it’s good for your hair and for the planet.

Ingredients:
water/eau/aqua, cetearyl alcohol, cetyl alcohol, simmondsia chinensis (jojoba) seed oil, behentrimonium chloride*, propylene glycol, dimethicone, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, cetrimonium chloride*, panthenol, chlorphenesin, tocopheryl acetate, ethylhexylglycerin, bht, phenoxyethanol, isopropyl alcohol, citric acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique