Why we love it:
This purple shampoo gently cleanses whilst correcting and neutralising brassy, yellow tones in all hair shades for a radiant and vibrant finish.  

How it works: 
Blended with blue malva that's wild-crafted-sustainably gathered by hand in its natural habitat-to balance hair and scalp, plus coneflower, known for its ability to intensify colour.

How to use: 
Apply a coin-sized amount to wet hair, massage the scalp and lightly rub on the ends of the hair. Rinse thoroughly.

For best results: 
Pair with the Aveda Blue Malva Conditioner to maximise results.

Benefits Include:

• Gives grey hair a silvery brightness
• Brightens blonde hair
• Neutralises brassiness in chemically-treated hair and all shades
• Cruelty free
• Vegan

About the brand:
A pioneer of holistic beauty, Aveda's vision is bringing beauty botanical products which work wonders on the hair whilst being ethically conscious. A renowned range of beautiful, high-performance products that are sustainably sourced, vegan and cruelty-free and feature eco-friendly, recyclable packaging too.

Ingredients:
Aqueous (Water\Aqua\Eau) Extracts\Extraits Aqueux:Malva Sylvestris (Mallow) Leaf Powder, Prunus Amygdalus Dulcis (Sweet Almond) Bark Powder, Centaurea Cyanus Flower Extract, Aloe Barbadensis Leaf Juice , Ammonium Lauryl Sulfate , Disodium Laureth Sulfosuccinate , Lauramidopropyl Betaine , Wheat Amino Acids , Panthenol , Tocopherol , Babassuamidopropyl Betaine , Peg-6 Cocamide , Dimethicone Peg-7 Cocoate , Cocamidopropyl Pg-Dimonium Chloride Phosphate , Polyquaternium-10 , Isostearamidopropyl Morpholine Lactate , Glycerin , Fragrance (Parfum) , Geraniol , Linalool , Limonene , Glycine Soja (Soybean) Oil , Sodium Chloride , Polysorbate 80 , Maltodextrin , Tetrasodium Edta , Potassium Sorbate , Sodium Benzoate , Methylchloroisothiazolinone , Methylisothiazolinone , Annatto (Ci 75120) , Ext. Violet 2 (Ci 60730) <ILN41488>