Why we love it:
Aveda Invati Ultra Advanced™ Exfoliating Shampoo – Light is perfect for fine to medium thinning hair. It gently exfoliates the scalp, removing impurities and leaving your hair looking shiny and refreshed.

How it works:
This purifying shampoo uses wintergreen-derived salicylic acid to remove oil and environmental residues that can clog pores. It reduces hair fall by 77% due to breakage* when used as part of the Invati Ultra Advanced™ 4-step system. The light, frothy lather cleanses thoroughly without irritation.

How to use:
Massage into wet hair and scalp, then rinse thoroughly. 

For best results: 
To maximise results, use the complete Aveda Invati Advanced Collection.

From the experts:
For optimal results, use as part of the Invati Ultra Advanced™ 4-step system.
1. Exfoliate - Use either the Light or Rich Shampoo depending on hair type.
2. Thicken - Use either the Light or Rich Conditioner depending on hair type.
3. Revitalise - Apply the Aveda Invati Ultra Advanced Revitalizing Scalp Serum.
4. Forifty - Apply the Aveda Invati Ultra Advanced Leave-In Treatment.
To amplify volume:
5. Style - Apply the Aveda Invati Ultra Advanced Styling Foam before styling.

Benefits Include:

• Reduces hair fall by 77% due to breakage*
• 95% naturally derived**. Vegan. Leaping Bunny Approved.
• Gently exfoliates and purifies the scalp
• Leaves hair shiny and nourished
• Suitable for fine to medium thinning hair
• Dermatologist evaluated

*Reduction in hair fall due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced™ 4-step system of shampoo, conditioner, serum and leave-in.
**Naturally derived per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or water.

About the brand:
A pioneer of holistic beauty, Aveda's vision is bringing beauty botanical products which work wonders on the hair whilst being ethically conscious. A renowned range of beautiful, high-performance products that are sustainably sourced, vegan and cruelty-free and feature eco-friendly, recyclable packaging too.

Ingredients:
Water, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Panax Ginseng Root Extract, Curcuma Longa (Turmeric) Root Extract, Zingiber Officinale (Ginger) Root Extract, Alpinia Officinarum Root Extract, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Glycerin, Caprylyl Glycol, Caffeine, Salicylic Acid, Acrylates Copolymer, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Babassuamidopropyl Betaine, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate.