Description

Why we love it:
A glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights; while preventing environmental damage and off-tones.

This unbelievable, illuminating and hydrating blonde brightening conditioner banishes brittle hair, traumatised from bleach or highlights ensuring the hair is stronger, protected and touchably soft.

How it works:
With Arginine, a naturally occurring amino acid crucial to hair’s strength, it rebuilds from the inside out. Blended with Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage. The Tamanu Oil, is a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

The SmartRelease technology packs triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

How to use:
After shampooing, apply the Joico Blonde Life Brightening conditioner to wet hair on the mid-lengths and ends. Leave for 2-3 minutes and and then rinse thoroughly.

For best results:
Use the Joico Blonde Life Brightening Shampoo and Blonde Life Brightening Conditioner to nourish and illuminate blonde hair. For an extra boost of hydration on blonde hair try adding the Joico Blonde Life Masque to your hair regime. It instantly hydrates, softens and amps up pale strands by neutralising yellow and brassy tones which can dull blonde hair. To finish your style apply the Joico Blonde Life Brilliant Glow Brightening Oil to damp or try hair. Suitable for every shade of blonde, it restores hair's luminosity, boost shine, and restore softness. Blonde will appear brighter than ever and extraordinarily illuminated. The added smoothing ingredients help to combat frizz and reduce breakage.

Benefits Include:

Deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight
Instantly detangles
Added softness and smoothness
Keeps blondes bright
50ml, ideal for travel

About the brand:
Innovative brand Joico uses revolutionary techniques and ingredients, keeping them at the forefront of salon professional hair care & colour. Our Joico range includes hair care & styling products for all hair types, root concealers and our best-selling collection of semi-permanent hair colours in over 30 bright & bold hues.

Ingredients:
Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Isopropyl Palmitate, Stearyl Alcohol, Propylene Glycol, Phenoxyethanol, Ethylhexyl Olivate, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Carthamus Tinctorius (Safflower) Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Calophyllum Inophyllum Seed Oil, Gardenia Taitensis Flower Extract, Bisamino Peg/Ppg-41/3 Aminoethyl Pg-Propyl Dimethicone, Dipropylene Glycol, Cetyl Esters, Arginine Hcl, Bis-Ethyl(Isostearylimidazoline) Isostearamide, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Tetrasodium Glutamate Diacetate, Propylene Glycol Dicaprylate/Dicaprate, Peg-4 Laurate, Peg-14M, Styrene/Butadiene Copolymer, Squalane, Phosphatidylcholine, Citric Acid, Ppg-1 Trideceth-6, Isopropyl Alcohol, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Limonene, Geraniol, Fragrance/Parfum.