Joico Colorful

Dye-ing to preserve that fierce, fabulous, vibrant colour long after your salon visit? Commit for the long haul with Joico Colorful. The new and improved formula without sulphate replaces the Color Endure Range. Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, the anti-fade collection helps provide shine, strength, and protection from colour-fading elements.