Why we love it:
Davines Alchemic Red Shampoo is a must-have for enhancing and maintaining vibrant red tones. Perfect for natural or colour-treated red hair, this shampoo keeps your hair looking radiant and full of life.

How it works:
Infused with direct pigments, this shampoo enhances red hues while gently cleansing the hair. Hydrolyzed milk proteins condition and protect, ensuring your hair remains healthy and vibrant.

Benefits Include:

• Enhances Red Tones: Keeps red hair vibrant and rich
• Hydrating: Enriched with hydrolyzed milk proteins
• Gentle Cleansing: Cleanses without stripping natural oils
• Colour Protection: Prolongs the life of your hair colour
• Adds Shine: Leaves hair looking shiny and healthy

About the brand:
We love Italian brand Davines, where professional quality meets the upmost in respect for the environment. With a diverse range of products designed to suit every hair type and hair need, there is something in the collection for you. Known for their commitment to ethical sourcing & sustainability, Davines is B Corp certified, in recognition of their high standards of social and environmental performance. 100% of the electricity they use comes from renewable sources, and over 60% of the ingredients used in their products are natural and organically certified.

Ingredients:
AQUA / WATER / EAU, SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, COCAMIDOPROPYL BETAINE, DISODIUM COCOAMPHODIACETATE, SODIUM LAUROYL SARCOSINATE, DECYL GLUCOSIDE, PANTHENOL, SODIUM COCOYL GLYCINATE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, BENZYL ALCOHOL, SODIUM CHLORIDE, PARFUM / FRAGRANCE, POLYSORBATE 20, POLYESTER-37, SODIUM BENZOATE, SODIUM PCA, POLYQUATERNIUM-10, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, TETRASODIUM GLUTAMATE DIACETATE, BASIC RED 51