Description

Why we love it:
The ghd Chronos Max Professional Hair Straightener is designed for faster, smoother styling on long, thick, or textured hair. Featuring wide, curved-edge plates and HD motion-responsive™ technology, it delivers sleek, high-shine results with ease.

How it works:
Harnessing advanced HD motion-responsive™ technology, this styler adapts to your styling movements, maintaining the optimum 185°C for healthier-looking hair. The extra-wide ceramic floating plates with ultra-gloss coating glide effortlessly, reducing frizz and maximising shine, while the curved edges allow for versatile styling – from sleek, straight looks to soft waves.

How to use:
Start with dry, detangled hair and apply a heat protectant. Section your hair and place the styler at the roots, gently clamping and gliding down to the ends in one smooth motion. For waves, rotate the styler slightly as you move through the hair. The wide plates cover more hair with each pass, speeding up styling time while ensuring a flawless finish.

From the experts:
"The wider plates of the ghd Chronos Wide Plate Styler make styling thick and long hair effortless, while the curved edges add versatility – you can straighten or create soft waves with ease."

Benefits include:

HD motion-responsive™ technology² for precise, consistent heat
185ºC temperature for optimum styling
Wide, 26mm curved-edge plates for sleek or wavy styles
Ultra-gloss coating for up to 85% more shine⁶ and 2x less frizz⁵
3x faster styling¹ in one stroke for long, thick, or textured hair
Results that last 24 hours²
3x more breakage protection⁴
Sleep mode after 10 minutes of inactivity
Universal voltage for performance wherever you go
2.7m swivel cord
3 year warranty

¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
²Technical test in a lab on wavy hair, vs naturally dried hair
³Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁴vs. competitor styler working at 235°C
⁵Technical test in a lab on frizzy hair, vs naturally dried hair
⁶Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁷Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)

† Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands

About the brand:
A brand loved by professionals, ghd brings beauty and technology to the hands of beauty lovers to create salon styles at home every day. Championing beauty, ghd's ambition is to empower everyone to look and feel their beautiful selves.