Why we love it:
This shampoo is a lifesaver for those with thinning hair. It gently exfoliates the scalp, removes impurities, and leaves your hair feeling refreshed and nourished. Plus, it's vegan and free from harsh chemicals!

How it works:
The shampoo uses wintergreen-derived salicylic acid to exfoliate the scalp and remove oil and residues. It reduces hair fall by 77% due to breakage* when used as part of the Invati Ultra Advanced™ 4-step system. The rich, creamy lather cleanses while leaving hair shiny and smooth.

How to use:
Massage into wet hair and scalp, then rinse thoroughly.

From the experts:
For optimal results, use as part of the Invati Ultra Advanced™ 4-step system.
1. Exfoliate - Use either the Light or Rich Shampoo depending on hair type.
2. Thicken - Use either the Light or Rich Conditioner depending on hair type.
3. Revitalise - Apply the Aveda Invati Ultra Advanced Revitalizing Scalp Serum.
4. Forifty - Apply the Aveda Invati Ultra Advanced Leave-In Treatment.
To amplify volume: 
5. Style - Apply the Aveda Invati Ultra Advanced Styling Foam before styling.

Benefits Include:

• Reduces hair fall by 77% due to breakage*
• 94% naturally derived**. Vegan. Leaping Bunny Approved.
• Gently exfoliates and removes impurities
• Leaves hair shiny and nourished
• Suitable for medium to thick thinning hair
• Dermatologist evaluated

*Reduction in hair fall due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced™ 4-step system of shampoo, conditioner, serum and leave-in.
**Naturally derived per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or water.

About the brand:
A pioneer of holistic beauty, Aveda's vision is bringing beauty botanical products which work wonders on the hair whilst being ethically conscious. A renowned range of beautiful, high-performance products that are sustainably sourced, vegan and cruelty-free and feature eco-friendly, recyclable packaging too.

Ingredients:
Water\Aqua\Eau, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Propanediol, Disodium Coco-Glucoside Citrate, Glyceryl Oleate, Coco-Glucoside, Hydrogenated Lecithin, Panax Ginseng Root Extract, Curcuma Longa (Turmeric) Root Extract, Emblica Officinalis Fruit Extract, Zingiber Officinale (Ginger) Root Extract, Eclipta Prostrata Extract, Alpinia Officinarum Root Extract, Caffeine, Salicylic Acid, Glycerin, Ethyl Macadamiate, Glycol Stearate, Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Tocopherol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate <ILN52744>