Why we love it:
This invigorating shampoo helps reduce breakage when used as a part of the Full Potential routine.

How it works: 
Infused with our Hair Preserve Blend™, this exfoliating shampoo removes the buildup that can clog pores—creating the optimal scalp environment. When used as part of the Full Potential routine, it helps reduce breakage.

How to use: 
Work a dab through wet hair, lather well and rinse thoroughly. 

For best results: 
Follow with Full Potential Conditioner to maximise results. Explore the Full Potential collection.

Benefits Include:

• Strengthens, and prevents breakage, volume, and scalp care
• Immediately; 80% of routine users said hair looks fuller
• After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style
• Suitable for fine to thick, straight to curly, breakage-prone or thinning
• Cruelty-free
• Free from parabens, phthalates, mineral oil, and formaldehyde.

About the brand:
Bumble and Bumble, a story which started from a New York salon in 1977 with an ambition to empower your true style. Bumble and Bumble celebrate individuality to amplify creativity and unmet needs across all hair types, textures and styles. With their wide range of hair care products from the Hairdresser's Invisible Oil range to combat frizz, or to the iconic Surf collection for beachy waves, their professional-grade products ensure you can be your best you, every day, no matter what your style. 

Ingredients:
Water\Aqua\Eau, Sodium Laureth Sulfate, Lauramidopropyl Betaine, Fragrance (Parfum), Creatine, Trisodium Glycyrrhizate, Centella Asiatica (Hydrocotyl) Extract, Caffeine, Rosmarinus Officinalis (Rosemary) Leaf Extract, Yeast Extract\Faex\Extrait De Levure, Saccharomyces Lysate (Yeast) Extract, Betula Alba (Birch) Extract, Menthol, Acetyl Glucosamine, Poria Cocos (Hoelen Mushroom) Extract, Polygonum Cuspidatum Root Extract, Phytantriol, Pantethine, Panthenyl Ethyl Ether, Panthenol, Cholesterol, Polyquaternium-7, Lauramine Oxide, PEG-150 Distearate, Sodium Chloride, Ethylhexyl Methoxycinnamate, Laureth-4, Laureth-23, Potassium Sulfate, Citric Acid, BHT, Coumarin, Linalool, Benzyl Salicylate, Limonene, Butylphenyl Methylpropional, Trisodium HEDTA, Phenoxyethanol <ILN41568>