Why we love it:
This lightweight shampoo with Emblica technology instantly preps hair for soft, touchable, moveable volume that lasts all day.

How it works: 
Emblica technology plumps each strand for thicker, fuller, volumised look.

How to use: 
Work a dab into wet hair, lather and rinse. Follow with Bb.Thickening Volume Conditioner.

For best results: 
For fuller, full-bodied locks, start your routine with the Bb. Thickening Volume Shampoo, followed by the Thickening Volume. For a volumised blow-dry, try the Bb. Thickening Volume Spray before styling. Shop the complete Thickening Volume collection.

Benefits Include:

• Boost volume
• Lightweight and doesn't weigh down the hair
• Moisturising
• Perfect for fine to medium hair types
• For all hair textures
• Cruelty-free
• Free from parabens, phthalates, mineral oil, and formaldehyde.

About the brand:
Bumble and Bumble, a story which started from a New York salon in 1977 with an ambition to empower your true style. Bumble and Bumble celebrate individuality to amplify creativity and unmet needs across all hair types, textures and styles. With their wide range of hair care products from the Hairdresser's Invisible Oil range to combat frizz, or to the iconic Surf collection for beachy waves, their professional-grade products ensure you can be your best you, every day, no matter what your style. 

Ingredients:
Panthenol (Pro-Vitamin B5 and Acetamide MEA): balances moisture, promotes healthy hair