Why we love it:
Keep your blonde looking fresh and brass-free with Color Wow Color Control Toning and Styling Foam – Blonde. This innovative, mess-free foam neutralises yellow tones while delivering lightweight styling hold for soft, bouncy hair.

How it works:
The lavender-tinted formula deposits colour-correcting pigments to counteract brassiness, restoring cool, bright blonde and grey tones. Unlike traditional purple shampoos, this alcohol-free, conditioning foam works without drying out hair, leaving it silky and manageable.

How to use:
Shake well before use. Apply to damp, towel-dried hair, distributing evenly from roots to ends. Style as usual. For more intense toning, use on dry or slightly damp hair.

From the experts:
“For the best toning results, apply to hair that’s towel-dried rather than soaking wet—this helps the pigments absorb more effectively for a cooler blonde.”

Benefits include:

• Instantly tones brassy, yellow hues
• Lightweight, non-crunchy formula
• Adds softness and shine without drying
• Suitable for use on wet or dry hair
• Alcohol-free, sulphate-free, vegan-friendly

About the brand:
Color Wow, innovators of women’s haircare, is here to solve every issue related to colour-treated hair. Color Wow was developed to solve the myriad of unaddressed problems of colour-treated hair. Now, roots can be kept touched up, brassiness banished, and coloured hair kept vibrant.

Ingredients:
Water/Aqua,VP/VA Copolymer, Isobutane, Propane, Cocamidopropyl Betaine,PEG-40 Hydrogenated Castor Oil, Methyl Hydrogenated Rosinate, Parfum/Fragrance,Benzalkonium Chloride, Diazolidinyl Urea, Panthenol, Amodimethicone, Myristamidopropyl PG-Dimonium Chloride Phosphate, Trideceth-12, Cetrimonium Chloride, Iodopropynyl Butylcarbamate,PPG-5-Ceteth-20, Linalool, Hexyl Cinnamal, CI 60730 (D&C Violet 2).