Why we love it:
Give your curls the clean slate they deserve with Color Wow Hooked 100% Clean Curl Shampoo. This sulphate-free, non-stripping formula gently removes buildup while strengthening curls from the inside out, leaving them bouncy, defined, and frizz-free.

How it works:
Powered by the Procapil® complex, this innovative shampoo reinforces hair at the root to reduce breakage and promote stronger, healthier curls. The ultra-gentle cleansing formula removes dirt and excess oils without disrupting the hair’s natural moisture balance.

How to use:
Apply to wet hair, massaging into the scalp to create a rich lather. Work through to the ends, then rinse thoroughly. Follow with Color Wow Coco Motion Conditioner for ultimate hydration and curl definition.

From the experts:
“For best results, focus on massaging the scalp rather than scrubbing the lengths—this keeps curls intact while ensuring a thorough cleanse.”

Benefits include:

• Strengthens curls and reduces breakage
• Sulphate-free formula gently cleanses without stripping
• Enhances curl definition and bounce
• Supports scalp health for long-term hair growth
• Safe for colour-treated, keratin-treated, and chemically processed hair

About the brand:
Color Wow, innovators of women’s haircare, is here to solve every issue related to colour-treated hair. Color Wow was developed to solve the myriad of unaddressed problems of colour-treated hair. Now, roots can be kept touched up, brassiness banished, and coloured hair kept vibrant.

Ingredients:
WATER/AQUA, SODIUM METHYL 2-SULFOLAURATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROAMPHOACETATE, SODIUM METHYL COCOYL TAURATE, GLYCERIN, PHENOXYETHANOL, DISODIUM 2-SULFOLAURATE, FRAGRANCE/PARFUM, SODIUM COCOYL GLYCINATE, SODIUM PCA, PEG-150 DISTEARATE, HYDROLYZED WHEAT STARCH, ALOE BARBADENSIS LEAF EXTRACT, CHLORPHENESIN, PPG-2 HYDROXYETHYL COCAMIDE, BENZOIC ACID, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, DEHYDROACETIC ACID, CITRIC ACID, POLYQUATERNIUM-22, HYDROLYZED WHEAT PROTEIN, APIGENIN, OLEANOLIC ACID, BUTYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, TOCOPHERYL ACETATE, BIOTINOYL TRIPEPTIDE-1, BHA, PPG-26-BUTETH-26, POTASSIUM SORBATE. F# 102-0