Why we love it:
The Davines Essential Haircare range blends professional expertise with a conscious approach to beauty, and the LOVE Smooth family is designed to bring control and refinement to frizz-prone hair. Suitable for all hair types, from fine to coarse, each formula works to smooth, soften and enhance shine, creating a sleek, polished finish with lasting results.

The Davines LOVE Smoothing Shampoo 250ml is a gentle yet effective cleanser that tames frizz while enhancing softness and shine. It smooths the hair fibre, leaving hair more disciplined, manageable and ready for styling. With continued use as part of the full routine, it helps extend frizz control for up to 72 hours, revealing hair that feels silky, controlled and naturally radiant.

How it works:
Enriched with certified regenerative apple pulp extract from Parma, Italy, this formula is rich in moisture-binding carbohydrates and antioxidants. It helps lock in hydration, smooth the cuticle and protect the hair from environmental stress, reducing frizz while enhancing shine and overall hair health.

How to use:
Apply the Davines LOVE Smoothing Shampoo to wet hair and gently massage into the scalp. Rinse thoroughly and repeat if needed.

For best results:
Follow with the Davines LOVE Smooth Conditioner or Mask, then apply the Smoothing Perfector Serum to enhance smoothness, shine and long-lasting frizz control.

Benefits Include:

• Gentle smoothing shampoo for frizzy hair
• Suitable for fine, medium, thick and coarse hair types
• Helps control frizz and enhance manageability
• Leaves hair soft, smooth and naturally shiny
• Supports up to 72 hours of anti-frizz effect with full routine
• Improves hair discipline for sleek styling
• Enriched with regenerative botanical extract

About the brand:
We love Italian brand Davines, where professional performance meets a commitment to sustainability. Each product is carefully developed using responsibly sourced ingredients and renewable energy, delivering exceptional results with a reduced environmental impact. As a certified B Corp, Davines is recognised for its dedication to ethical beauty and innovation.

Ingredients:
Aqua (Water), Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Alaninate, Decyl Glucoside, Parfum (Fragrance), Glycerin, Benzyl Alcohol, Glycol Distearate, Sodium Benzoate, Lactic Acid, Inulin, Sodium Gluconate, Guar Hydroxypropyltrimonium Chloride, Coco-Glucoside, Pyrus Malus (Apple) Fruit Extract, Cellulose, Cellulose Gum, Glyceryl Oleate, Glyceryl Stearate, Citric Acid, Caprylyl Glycol, Potassium Sorbate, Caprylhydroxamic Acid, CI 60730 (Ext. Violet 2), CI 19140 (Yellow 5), CI 61570 (Green 5), 2-Bromo-2-Nitropropane-1,3-Diol, Linalyl Acetate, Limonene, Hexyl Cinnamal, Citrus Aurantium Peel Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Terpineol.