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Why we love it:
Introducing the ghd Platinum Plus Professional Smart Styler, with ground-breaking ultra-zone™ technology that predicts the needs of your hair as you style for a flawless finish, personalised to you.
The award-winning Platinum Plus Styler is a champion in kinder to hair styling whilst delivering a salon-perfect finish on every use. Top of its range, it features ground-breaking ultra-zone technology to deliver accurate, lasting results on the needs of your hair. The ultra-smooth high-gloss floating plates slide effortlessly through the hair for a flawlessly smooth finish. Along with sleek styles, the rounded barrel creates perfect curls to mix up your look, day to day with ease.
Included in this set is the ghd Platinum Plus Smart Styler, and Heat Resistant Protective Plate Guard.
How it works:
Innovative ultra-zone™ technology features Infinity sensors in the high gloss plates which monitor heat distribution 250 times per second to adapt to the characteristics of your hair consistently, delivering the optimum styling temperature of 185°C.
Suitable for all hair types, style with no extreme heat using the ghd platinum+ to create flawless styles with 70% stronger hair*, 20% more shine** and 2x more colour protection.
Precision-milled floating plates are held in perfect alignment by the unique wishbone hinge, allowing for effortless, snag-free and controlled styling.
How to use:
Before use, spritz your hair with a heat protectant.
Straighten: Once the Styler is ready, take a section of hair and place it between the plates close to the roots. Slide down the hair section from the root to the ends.
Curling: Place a section of hair between the plates, close the plates together and turn the style 180 degrees so the hair twists around the barrel. Glide down the hair section and release once you reach the ends. Repeat until all the hair is styled.
Best results:
Always use a heat protectant before styling to prevent heat damage.
Benefits Include:
*reduced breakage and 2 x less colour fade vs a styler working at 230°C
**vs naturally dried hair
About the brand:
A brand loved by professionals, it brings beauty and technology to the hands of beauty lovers to create salon styles at home every day. Championing beauty, ghd's ambition is to empower everyone to look and feel their beautiful selves.

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