Why we love it:

Embrace your natural texture with Innersense Organic Beauty Air Dry Styling Cream. This lightweight styling gel cream gives hair soft, flexible hold while helping to smooth frizz and maintain natural movement. Designed to leave strands touchable rather than stiff, it creates a polished finish whether you choose to air dry or diffuse. The 177ml size makes it a versatile styling staple for bringing definition, moisture and control to your everyday routine.

How it works:

Algin, derived from brown seaweed, forms a lightweight, flexible film over the hair to provide soft hold while helping retain moisture and reduce frizz. A blend of amino acids supports hair strength, moisture retention and natural texture, while baobab seed oil provides nourishing care for softness and shine. Glycerin, sodium PCA and sodium lactate complement the formula with additional moisture support, helping hair feel smooth and balanced without unwanted build-up.

How to use:

Dispense into your hands and rub them together to distribute the product. Work through sections of wet hair from mid-lengths to ends, then allow to air dry or diffuse. To refresh your style, apply a small amount to individual sections as needed for a smoother finish.

Benefits included:

• Soft, Flexible Hold: Enhances natural texture while maintaining movement
• Frizz Smoothing: Helps smooth the cuticle for a more polished finish
• Lightweight Hydration: Adds moisture without unwanted build-up
• Nourishing Care: Baobab oil and amino acids support softness and shine
• Versatile Styling: Suitable for air drying or diffusing to enhance natural texture

About the brand:

Innersense Organic Beauty creates performance-led haircare with a focus on thoughtfully selected ingredients and considered hair rituals. Its range combines nourishing ingredients with professional styling performance across a wide variety of hair types, textures and styling needs.

Ingredients:

Water/Aqua/EAU, Maltodextrin/VP Copolymer, Sodium Acrylates Copolymer, Hydrogenated Ethylhexyl Olivate, Algin, Caprylic/Capric Triglyceride, Glycerin, Hydrolyzed Adansonia Digitata Seed Extract, Lecithin, Coconut Alkanes, Salvia Hispanica Seed Extract, Sodium PCA, Sodium Lactate, Hydrogenated Olive Oil Unsaponifiables, Adansonia Digitata Seed Oil, Arginine, Aspartic Acid, Sodium Gluconate, PCA, Coco-Caprylate/Caprate, Rosmarinus Officinalis (Rosemary) Leaf Oil, Glycine, Alanine, Serine, Valine, Leuconostoc/Radish Root Ferment Filtrate, Sodium Levulinate, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Citric Acid, Potassium Sorbate, Sodium Benzoate, Amyl Cinnamal, Citral, Eugenol, Isoeugenol, Geraniol, Linalool, Benzyl Benzoate, Citronellol, Limonene, Natural Fragrance*. *100% Natural Fragrance.

Size: 177ml