Why we love it:

Bold and brilliant, the Joico Color Intensity range gives you endless creative possibilities to push the boundaries with your hair colour. Intermixable formula can be applied straight from the tube, or mixed and matched to your heart’s content to create bright, playful and cool shades with the added benefit of no developer required.

This semi-permanent Light Purple hair dye gives nourishing, lasting colour results with healthy shine.

How it works:

A breakthrough colouring system from Joico which contains the special quadramine complex and K-PAK's exclusive reconstructive technology to deliver the ultimate in healthy, luminous, long-lasting colour.

Joico Color Intensity can be applied directly to the hair without developer required, or mixed with the other shades in the collection to produce a wide range of tones.

Ultra-nourishing Kukui Nut Oil leaves hair gorgeously conditioned with boosted shine.

How to use:

Because this colour range has so many uses, check out the video for Joico's own tutorial.

For best results:

Use the Joico K-PAK Color Therapy Shampoo and Conditioner to strengthen, condition and prolong hair colour and vibrancy.

Benefits Include:

• Suitable for all hair types.
• Intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.*
• Over-the-top vibrancy that lasts and lasts.
• Reconstructs for guaranteed healthier-looking hair after every colour service
• Ultra-nourishing Kukui Nut Oil leaves for boosted condition and shine.
• Intermixable shades for endless colour creations.

*Depending on daily care habits, hair history, and texture.

Ingredients: