Why we love it:
Discover the power of effortless style transformation with KEVIN.MURPHY FREE.HOLD – your ticket to medium hold and limitless creativity. Embrace the freedom to craft your look, your way, with a styling paste that's designed to give you the hold you desire while maintaining a natural shine. 

How it works:
This versatile styling paste puts you in control. Whether you're aiming for a polished finish or a relaxed vibe, this styling paste delivers a flexible medium hold that adapts to your desires. Infused with antioxidants, vitamins, and amino acids, it's a hair care powerhouse that not only enhances your style but also works to make your hair feel fuller and thicker. Yerba mate provides that extra boost of volume, while carnuba wax brings body and shine to your locks. It doesn't stop there – lanolin wax adds a touch of smoothness and softness to complete the perfect balance.

How to use it:
Begin by warming a small amount between your fingers until it becomes warm and melts effortlessly. Apply the product to either damp or dry hair, allowing you to achieve your desired style with ease. Let your creativity shine as you craft, mold, and shape your hair to perfection.

For best results:
Explore the complete KEVIN.MURPY Styling collection.

Benefits include:

• Gives a flexible, medium hold: Experience the freedom to style your hair the way you want it, with a hold that's flexible yet reliable
• Promotes a healthy shine and softens: Enjoy a natural shine that exudes health and vitality, while the product's ingredients work to soften your locks
• Makes hair feel thicker and fuller: Transform your hair into a voluminous masterpiece that leaves you feeling confident and ready to conquer the day
• Ideal for all hair types: No matter your hair type, FREE.HOLD is your versatile companion for crafting your dream hairstyle
• Sulphate, paraben, and cruelty-free
• Gluten-free

About the brand:
Introducing KEVIN.MURPHY: Elevate your hair game with weightless, powerful, and environmentally-conscious haircare inspired by skincare. Free from sulphates and parabens, our products are enriched with natural ingredients and antioxidants for repair, hydration, amplified volume, and more. Created by renowned stylist Kevin Murphy, the exclusive collections - Hydrate.Me, Angel, and Plumping - ensure a runway-ready look. Embrace luxurious, cruelty-free haircare that's kind to you and the planet. Plus, feel good about recyclable bottles and packaging. Simplify choices with colour-coded regimens to easily solve your manes problems and needs. Level up your haircare routine now and experience the difference with KEVIN.MURPHY!

Ingredients:
Water (Aqua) (Eau), Petrolatum, Cetearyl Alcohol, Lanolin Wax (Lanolin Cera) (Cire De Lanoline), BisDiglyceryl Polyacyladipate-2, VP/VA Copolymer, PVP, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba) (Cire de carnauba), Ozokerite, Propylene Glycol, Ceteareth-25, Diethylhexyl Maleate, PEG-40 Hydrogenated Castor Oil, Alcohol Denat., Ilex Paraguariensis Leaf Extract, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Pogostemon Cablin Oil, Hydrogenated Polydecene, Trideceth-10, PEG-10 Soy Sterol, Sodium Polyacryloyldimethyl Taurate, Phenoxyethanol, Ethylhexylglycerin, Fragrance (Parfum), Evernia Furfuracea (Treemoss) Extract, Limonene, Linaloo