Why we love it:

Murdock London Sea Salt Paste is ideal for creating long-lasting, dramatic styles with plenty of control. Designed for anyone looking for a powerful hold and noticeable lift, it gives hair gravity-defying volume while leaving an ultra-matte finish with no unwanted shine.

How it works:

This strong styling paste helps mould and control the hair while adding structure and volume. Its super strong hold helps keep your chosen style in place, while the matte finish creates a natural-looking result. Whether applied to damp or dry hair, it makes it easy to build bold, defined styles with lasting hold.

How to use:

Work a small amount of Murdock London Sea Salt Paste into your hands and apply evenly through damp or dry hair. Shape and style as desired.

For best results:

Start by applying Murdock London Sea Salt Spray, then blow-dry the hair to create lift and texture. Finish with Sea Salt Paste to add strong hold, definition and an ultra-matte finish.

Benefits Include:

• Super strong hold
• Ultra-matte finish
• Gravity-defying volume
• Creates noticeable lift
• Helps create long-lasting, dramatic styles

About the brand:

Murdock London creates grooming and styling products for men, including this Sea Salt Paste designed to deliver strong hold, volume and a matte finish.

Size: 50g