Why we love it:
O&M Hydrate & Conquer Shampoo is the ultimate remedy for dry, damaged, and colour-treated hair—delivering deep hydration, strength, and lasting shine.

How it works:
Packed with 13 amino acids and vitamins A, B, C, and E, this nourishing formula repairs and protects from root to tip. Provitamin B5 boosts hydration and shine, while Tasmanian sea kelp strengthens strands, and organic coconut oil smooths and replenishes moisture. Free from sulphates and parabens, it cleanses without stripping, leaving hair silky and refreshed.

How to use:
Apply to wet hair and massage into the scalp, working into a rich lather. Rinse thoroughly and follow with O&M Hydrate & Conquer Conditioner for intense moisture and softness.

From the experts:
“For best results, double cleanse—first to remove impurities, then to let the nourishing ingredients deeply penetrate.”

Benefits include:

• Deep hydration for dry, damaged, and colour-treated hair
• Strengthens and restores with essential vitamins and amino acids
• Smooths frizz and enhances shine
• Sulphate-free and gentle on sensitive scalps

About the brand:
Discover O&M (Original & Mineral), the Australian haircare brand that's redefining clean beauty. By replacing harsh chemicals with active natural extracts and minerals, including native Australian ingredients like Lilly Pilly, Banksia Flower, Quandong, Tasmanian Sea Kelp, and Davidson Plum, O&M delivers salon-quality results without compromise. Their 'formula ensures no harmful nasties — just the good stuff your hair craves.

Ingredients: 
AQUA, COCAMIDOPROPYL ­BETAINE, SODIUM ­LAUROYL ­SARCOSINATE, LAURYL ­GLUCOSIDE, GLYCERIN, COCO-­GLUCOSIDE, PANTHENOL, PHENOXYETHANOL, SODIUM ­COCOYL ­GLYCINATE, GLYCOL ­DISTEARATE, POLYQUATERNIUM-­10, ISOAMYL ­LAURATE, GUAR ­HYDROXYPROPYLTRIMONIUM ­CHLORIDE, CITRIC ­ACID, GLYCERYL ­OLEATE, PARFUM, HYDROLYZED ­JOJOBA ­ESTERS, SANTALUM ­ACUMINATUM ­FRUIT ­EXTRACT, LAMINARIA ­DIGITATA ­EXTRACT, CITRUS ­GLAUCA ­FRUIT ­EXTRACT, ACACIA ­VICTORIAE ­FRUIT ­EXTRACT, CHONDRUS CRISPUS EXTRACT, CHONDRUS ­CRISPUS ­EXTRACT