Why we love it:
The anti-fade Colorful collection by Joico, is committed to the long haul! Providing shine, strength and protection from color-fading elements, it promotes lasting vibrancy to keep your true hue.

From a few little drops, this serum helps boost your hair colour whilst preventing colour fading when exposed to UV or sunlight. Instantly increasing shine, it reduces frizz for a visibly smoother finish.

How it works:
Using Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Packed with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour.

How to use:
Apply 1-2 pumps to damp or dry hair. Style as usual.

For best results:
Complement your hair regime with the complete Colorful range. Why not try the Colorful Anti-Fade Shampoo and Conditioner to boost colour vibrancy and prolong colour fade.

Benefits Include:

• Helps prevent hair colour from fading off-tone when exposed to UV or sunlight

• Instantly increases shine

• Boosts colour vibrancy and provides softness

• Reduces frizz for smoother hair in just one use

• Guards against the hair-dulling effects of pollution*

*laboratory tested using pollution particles