Description

Why we love it:
Show over-processed strands some love with this rich, lathering shampoo that fortifies as it cleanses - leaving hair feeling strong, soft and silky in just one wash.

How it works:
Formulated with strengthening coconut and Abyssinian oils, plus Joico’s signature vegan protein and olive ester, this naturally-derived shampoo helps repair damage while gently cleansing the scalp. It's like a protein smoothie for tired strands.

How to use:
Massage into wet hair, lather thoroughly, and rinse. Follow with Inner Joi Strengthen Conditioner or Masque for best results.

From the experts:
“This shampoo wraps every strand in strength — it’s your first defence against breakage.”

Benefits include:

Strengthens and repairs damaged hair
Reduces breakage from brushing and styling
Rich, sulphate-free lather
Vegan and cruelty-free
Made with naturally-derived ingredients (90%)
Bottled in recovered and recycled Social Plastic®
Free from silicones, parabens, gluten, SLS/SLES sulphates, phthalates, and mineral oil

About the brand:
Innovative brand Joico uses revolutionary techniques and ingredients, keeping them at the forefront of salon professional hair care & colour. Our Joico range includes hair care & styling products for all hair types, root concealers and our best-selling collection of semi-permanent hair colours in over 30 bright & bold hues.

Ingredients:
Aqua (Water, Eau), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Methyl 2-Sulfolaurate, PEG-120 Methyl Glucose Trioleate, Betaine, Glycerin, Lauryl Glucoside, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Sclerotium Gum, Citric Acid, Disodium 2-Sulfolaurate, Dioleoylethyl Hydroxyethylmonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Panthenol, Propanediol, Propylene Glycol, Cocos Nucifera (Coconut) Oil, Isoamyl Laurate, Crambe Abyssinica Seed Oil, Benzyl Alcohol, Ethylhexyl Olivate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Hydrolyzed Jojoba Esters, Squalane, Methyl Oleate, Potassium Sorbate, Biotin, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.