Description

Why we love it:
Whether you air-dry or blow-dry, this multitasking lotion delivers effortless polish, frizz control and heat protection - without the crunch or stickiness.

How it works:
Formulated with 96% naturally-derived ingredients, this weightless lotion smooths strands and controls frizz for up to 72 hours. Avocado oil boosts shine, vegan protein strengthens, and olive ester locks in softness. It also shields against heat damage up to 232°C, making it your blow-dry’s best friend.

How to use:
Apply to clean, damp hair before styling. Blow-dry for a sleek finish or air-dry for soft definition and natural control.

From the experts:
“Style Blowout Creme gives your hair that silky, salon-finish feel - even without the heat.”

Benefits include:

Provides heat protection up to 232°C
Controls frizz for 72 hours
Enhances shine and softness
Lightweight and non-sticky
Vegan and cruelty-free
Made with naturally-derived ingredients (96%)
Packaged with recycled materials
Free from silicones, parabens, gluten, SLS/SLES sulphates, phthalates, and mineral oil

About the brand:
Innovative brand Joico uses revolutionary techniques and ingredients, keeping them at the forefront of salon professional hair care & colour. Our Joico range includes hair care & styling products for all hair types, root concealers and our best-selling collection of semi-permanent hair colours in over 30 bright & bold hues.

Ingredients:
Aqua (Water, Eau), Hydroxypropyl Starch Phosphate, Dicaprylyl Carbonate, Cetearyl Alcohol, Dioleoylethyl Hydroxyethylmonium Methosulfate, Phenoxyethanol, Stearamidopropyl Dimethylamine, Undecane, Ceteareth-20, C15-23 Alkane, C9-12 Alkane, Parfum (Fragrance), Tridecane, Glyceryl Stearate, Citric Acid, Behentrimonium Chloride, Persea Gratissima (Avocado) Oil, Ethylhexyl Olivate, Panthenol, Ethylhexylglycerin, Isopropyl Alcohol, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Squalane, Sodium Benzoate, Potassium Sorbate, Tocopherol, Sodium Hydroxide, Linalool, Citronellol, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Limonene, Benzyl Alcohol.