Why we love it:
Hey, curl warriors! Ready to take your curl care to the next level? Dive into the lush richness of the Aveda Be Curly Advanced Intensive Curl Perfecting Masque. This is a curl revolution in a tub, crafted to turn your wash day into a celebration of bounce, gloss, and strength. Specially formulated for the unique demands of curls, coils, and waves, this masque is your ultimate ally in the quest for frizz-free, defined, and radiant locks. Ready to see your curls in a whole new light?

How it works: 
At the heart of this masque is a vegan curl-perfecting peptide, derived from hydrolyzed pea and vegetable proteins, that dives deep to strengthen those vulnerable strands from within. But why stop there? We’ve also blended in the nourishing powers of kokum seed butter, baobob seed oil, sunflower seed oil, and shea butter to ensure your curls are conditioned, detangled, and shining like never before. It’s intense care for intense curls, offering smoothness, shine, and definition that lasts.

How to use: 
After shampooing, smooth through damp hair. Leave on 2 – 5 minutes. Rinse thoroughly.

For best results: 
Tight curls and coils: On wash days, use Aveda Be Curly Advanced Shampoo, Aveda Be Curly Advanced Intensive Curl Perfecting Masque and Aveda Be Curly Advanced Curl Perfecting Primer, then style with Aveda Be Curly Advanced Coil Definer Gel. Between wash days, swap shampoo with the Aveda Be Curly Advance Co-Wash and follow the co-wash with the Aveda Advanced Intensive Curl Perfecting Masque or conditioner, (depending on your individual hair needs) and the Aveda Be Curly Advanced Curl Perfecting Primer. Then, style with Aveda Be Curly Advanced Coil Definer Gel.

Wavy and loosely curly hair: On wash days, use the Aveda Be Curly Advanced Shampoo, Conditioner and Curl Perfecting Primer, then style with Curl Enhancer Cream. Swap Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days, depending on your individual hair needs. Explore more of the Aveda Be Curly range.

Benefits Include:

• Specially crafted for curls, coils, and waves, enhancing their natural beauty
• Powered by a vegan curl-perfecting peptide for deeper strand strengthening
• Intensely conditions and increases curl smoothness by 85%
• Protects against frizz, even in high humidity, for unwavering curl definition
• Leaves curls looking 2X shinier, reflecting your inner radiance
• Infused with kokum seed butter and baobob seed oil for nourishing and amplifying shine
• Blends sunflower seed oil and shea butter for deep nourishment and moisture
• All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A – 2C)
  
• All hair types: fine, medium and thick
• Silicone free
• Cruelty free
• Vegan

About the brand:
A pioneer of holistic beauty, Aveda's vision is bringing beauty botanical products which work wonders on the hair whilst being ethically conscious. A renowned range of beautiful, high-performance products that are sustainably sourced, vegan and cruelty-free and feature eco-friendly, recyclable packaging too.

Ingredients:
Water\Aqua\Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Pyrus Malus (Apple) Fruit Extract, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Adansonia Digitata Seed Oil, Squalane, Cetyl Esters, Ethylhexyl Olivate, Lactic Acid, Caprylyl Glycol, Distearyldimonium Chloride, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Cetyl Hydroxyethylcellulose, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate <ILN52131>