Why we love it:
Is your wash day feeling more like a chore than a treat? It's time to elevate your routine with the Aveda Be Curly Advanced Shampoo. Curated especially for the unique needs of curls, coils, and waves, this game-changer comes loaded with a curl-strengthening peptide that infuses your locks with the resilience they've been craving. Transform your wash day into a celebration of bounce, strength, and definition. Because your curls aren't just any curls—they're a crown to be adorned with the best care.

How it works: 
Its trailblazing formula bids farewell to impurities and product buildup, ensuring your hair and scalp feel refreshed and rejuvenated. The secret? A powerful peptide derived from plant proteins, meticulously chosen to fortify each curl from within. 

How to use: 
Massage the Be Curly Advanced Shampoo into wet hair and scalp. Rinse thoroughly.

For best results:
Pair it with the Be Curly Advanced Conditioner for an unbeatable duo that wraps your curls in a protective shield, guarding them against the nemesis of humidity and instantly dialing down the frizz. From the first wash, witness your curl patterns emerge healthier and more defined than ever before. Explore more of the Aveda Be Curly range.

Benefits Include:

• Defines natural waves, curls and coils
• 72-hour frizz protection in high humidity
• 92% more hydration
• 3x stronger and 2x shine
• 85% improvement in curl definition
• 95% naturally derived
• All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
  
• All hair types: fine, medium and thick
• Silicone free
• Sulfate cleanser free
• Cruelty free
• Vegan

About the brand:
A pioneer of holistic beauty, Aveda's vision is bringing beauty botanical products which work wonders on the hair whilst being ethically conscious. A renowned range of beautiful, high-performance products that are sustainably sourced, vegan and cruelty-free and feature eco-friendly, recyclable packaging too.

Ingredients:
Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate <ILN52341>