Why we love it:
The Aveda Invati Advanced Styling Foam is an absolute gem for anyone dealing with thinning hair. It’s not just about creating thicker, fuller hair; it’s about doing so with a formula that’s 97% naturally derived**, vegan, and cruelty-free. Perfect for those who want to add volume and body without compromising on their commitment to clean beauty. And let’s not forget the divine Pure-Fume™ aroma – a soothing blend of lavender, clary sage, sandalwood, and vanilla – that turns your hair routine into a truly calming experience.

How it works:
This advanced styling foam works by instantly thickening the look of your hair by up to 11% (and feel like you have 11,000 more hairs on your head*), giving you the appearance of more volume and fullness from root to tip. It coats each hair strand to create a thicker look, without weighing your hair down or leaving any unwanted build-up. The formula also reinforces fragile hair, offering protection during blow-drying and reducing frizz for a shiny, smooth finish. With key ingredients like amla extract, which naturally boosts the diameter of the hair shaft, this foam lifts and plumps your hair for all-day volume.

How to use:
Before each use to ensure even distribution of the formula. Dispense a small amount into your hands and work through towel-dried hair, starting from the roots and working to the ends. Blow-dry for maximum volume, or let your hair air-dry for a more natural look.

From the experts:
For optimal results, use as part of the Invati Ultra Advanced™ 4-step system.
1. Exfoliate - Use either the Light or Rich Shampoo depending on hair type.
2. Thicken - Use either the Light or Rich Conditioner depending on hair type.
3. Revitalise - Apply the Aveda Invati Ultra Advanced Revitalizing Scalp Serum.
4. Forifty - Apply the Aveda Invati Ultra Advanced Leave-In Treatment.
To amplify volume:
5. Style - Apply the Aveda Invati Ultra Advanced Styling Foam before styling.

Benefits include:

• Instant Volume: Thickens the look of hair by up to 11%, creating fuller-looking hair instantly
• Long-lasting Hold: Provides flexible, touchable hold that lasts all day without build-up
• Protects and Nourishes: Reinforces fragile hair and protects against damage from blow-drying
• Reduces Frizz: Leaves hair looking smooth, shiny, and frizz-free
• Naturally Derived Formula: 97% naturally derived, vegan, and cruelty-free
• Pure-Fume™ Aroma: Infused with a calming blend of pure flower and plant essences

*Thickens by coating hair. Ex-vivo testing after one use of the Invati Ultra Advanced™ 5-step system of shampoo, conditioner, serum, leave-in and foam. On average, people have 100,000 stands of hair on the head.
**Naturally derived per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or water.

About the brand:
A pioneer of holistic beauty, Aveda's vision is bringing beauty botanical products which work wonders on the hair whilst being ethically conscious. A renowned range of beautiful, high-performance products that are sustainably sourced, vegan and cruelty-free and feature eco-friendly, recyclable packaging too.

Ingredients:
Water\Aqua\Eau, Propanediol, Polysorbate 20, Glycerin, Zingiber Officinale (Ginger) Root Extract, Alpinia Officinarum Root Extract, Eclipta Prostrata Extract, Curcuma Longa (Turmeric) Root Extract, Panax Ginseng Root Extract, Emblica Officinalis Fruit Extract, Hydrolyzed Corn Starch, Hydrolyzed Rice Protein, Arginine, Cocamidopropyl Hydroxysultaine, Citric Acid, Polyquaternium-4, Hydroxyethylcellulose, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Benzyl Alcohol, Farnesol, Geraniol, Benzyl Benzoate, Sodium Citrate, Sodium Phytate, Isopropyl Myristate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate