Why we love it:
A pioneer of holistic beauty, Aveda's vision is bringing beauty botanical products which work wonders on the hair whilst being ethically conscious. A renowned range of beautiful, high-performance products that are sustainably sourced, vegan and cruelty-free and feature eco-friendly, recyclable packaging too.

Aveda Shampure Collection is designed for sensitive hair types, it fortifies and cleanses without causing irritation or stripping the hair of the good stuff.

Created with 25 pure flower and plant essences, it gently conditions each strand to replenish moisture and improve elasticity for soft, shiny hair. Its Perfect for sensitised scalp and hair.

How it works: 
Blended with of natural plant extracts, floral essences and herbal elixirs, it leaves the hair soft and nourished from root to tip.  Gives intense hydration to maintain a healthy scalp and hair environment, the Abyssinian Oil smooths each strand for a sleek and polished finish.

How to use: 
After washing your hair with the Aveda Shampure Nurturing Shampoo, apply the Aveda Shampure Nurturing Conditioner through the mid-lengths and ends. Rinse.

For best results: 
To maximise results, use the complete Aveda Shampure Nurturing Collection.

Benefits Include:

• 98% naturally derived* shampoo
• Moisturisers for intense hydration
• Perfect for sensitised scalp and hair
• Soothing for irritated and sensitive scalps
• Leaves the hair clean and soft
• Cruelty free
• Vegan

*From plants non-petroleum minerals or water.

Ingredients:
Water\Aqua\Eau , Cetearyl Alcohol , Propanediol , Behentrimonium Methosulfate , Crambe Abyssinica (Abyssinian) Seed Oil , Cocos Nucifera (Coconut) Oil , Butyrospermum Parkii (Shea Butter) , Lactic Acid , Caprylyl Glycol , Stearamidopropyl Dimethylamine , Fragrance (Parfum) , Linalool , Geraniol , Citronellol , Benzyl Benzoate , Limonene , Phenoxyethanol , Potassium Sorbate <ILN44970>