Why we love it:
Refresh your hair from root to tip with the Color WOW Color Security Shampoo; a gentle cleansing formula that forms a luxurious lather to eliminate impurities without over-drying or stripping hair colour.

How it works: 
Catering specifically for coloured hair, the lightweight shampoo utilises a Japanese amino-fortified complex to help prevent breakage and dullness, whilst defending against colour fading to leave locks radiant, vibrant and healthy.

How to use: 
Apply a coin-sized amount to wet hair and massage it into a lather.  Rinse.  Repeat for best results.  Follow with Color Security Conditioner (sold separately) and style as usual.  

For best results: 
Complement your hair routine by using the Color Wow Color Security Shampoo and either the Color Security Conditioner for fine to normal hair or the Color Security Conditioner for normal to thick hair.  Discover the full Color Wow Collection.

Benefits Include:

• For all hair types. Helps promote optimal hair and scalp condition and healthy hair growth
• Perfect for extensions
• One rich lathering, sulfate-free, residue-free formula for all hair types
• Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health
• Contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss
• Prevent colour-fade
• Sulfate free
• Cruelty-free

About the brand:
Color Wow, innovators of women’s haircare, is here to solve every issue related to colour-treated hair. Color Wow was developed to solve the myriad of unaddressed problems of colour-treated hair. Now, roots can be kept touched up, brassiness banished, and coloured hair kept vibrant.

Ingredients:
Aqua/Water, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium PCA, PEG-150 Distearate, Propylene Glycol, Polyquaternium-22, Chlorphenesin, PPG-2 Hydroxyethyl Cocamide, Benzoic Acid, Disodium EDTA, Dehydroacetic Acid, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Potassium Benzoate, Butylene Glycol, Tocopheryl Acetate, Potassium Sorbate, BHA, Citronellol, Linalool, Hexyl Cinnamal. FORMULA #100-5