Why we love it:
Raise the Root is the height of success for fine, flat, colour-treated hair. 

How it works: 
Unique translucent, flexible polymers form a thickening “spring” around strands, giving hair flexible, upright staying power. Contains a UV filter to help preserve colour and protect hair.

How to use: 
Spray onto damp or dry hair, concentrating on the roots.  Style as desired.  Hit with blow-dryer heat for lasting results.

For best results: 
Complement your hair routine by using the Color Wow Color Security Shampoo and either the Color Security Conditioner for fine to normal hair or the Color Security Conditioner for normal to thick hair.  Discover the full Color Wow Collection.

Benefits Include:

• Delivers major root lift without feeling stiff or sticky
• Contains proprietary elastomers that form a “spring” at the roots
• Use on wet or dry hair
• Non-yellowing; Never sticky or stiff for bouncy, natural styles
• Heat protection
• UV protection
• Sulfate free
• Cruelty-free

About the brand:
Color Wow, innovators of women’s haircare, is here to solve every issue related to colour-treated hair. Color Wow was developed to solve the myriad of unaddressed problems of colour-treated hair. Now, roots can be kept touched up, brassiness banished, and coloured hair kept vibrant.

Ingredients:
Alcohol Denat, Aqua/Water, VP, VP/VA Copolymer, Panthenol, PEG-75 Lanolin, VP/Methacrylamide/Vinyl Imidazole Copolymer, Fragrance/Parfum, Propylene Glycol, Hydrolyzed Keratin, Potassium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid, Linalool, Hexyl Cinnamal, Citronellol.